Ana Luiza Horstmann (She/her)

Sharpshooter
DISC Type : DC

Title Interim Manager Corp Brazil at HubSpot

Florianópolis, Santa Catarina, Brazil

Overview

Ana Luiza is a high-achieving sales leader at HubSpot, currently serving as Interim Manager for Corporate Sales in Brazil. She is a three-time Presidents Club winner who leverages discipline from her personal life to drive professional success. Colleagues describe her as energetic, proactive, focused, and an excellent leader.

Outside of work, Ana Luiza is a dedicated triathlete and mother, viewing the discipline and priority management from these areas as powerful competitive advantages in business. She believes in consistency and training to achieve high performance, applying an endurance mentality to both her personal and professional goals.

She uniquely frames her journey as a global career powered by the combined strengths of being a triathlete and a mother.

Personality Overview

ROI Driven

Fast But Analytical

Rigorous & Demanding

They like to stay in control of the negotiation or defining of the terms.  They prefer to move quickly, and expect the same from others. They put a lot of effort into ensuring personal success.

Topics They Care About

Endurance Mindset
Applies lessons from triathlon—discipline, consistency, and resilience—to achieve aggressive sales targets and navigate the corporate world.
High-Performance Sales
Focuses on achieving top-tier results, evidenced by her 3x President's Club wins and numerous promotions at HubSpot.
LATAM Market Expansion
Has direct experience driving growth and expansion into new Latin American regions from her time at RD Station and Strider LLC.

Media Appearances

Ana has no verified media appearances

Work History

6-2025 - 9-2025
Title Interim Manager Corp Brazil at HubSpot
2-2025 - 9-2025
Corporate Sales account executive at HubSpot
11-2024 - 2-2025
Growth Specialist L5 at HubSpot
2-2021 - 2-2022
International Expansion- Sales at RD Station
3-2019 - 2-2021
Business Development Manager LAN at Strider LLC

Education

9-2022 - 10-2022
Negociación: Enfoque de benefícios mutuos from MIT xPRO
2020 - 2022
Master of Business Administration - MBA from EUDE Business School

More Information

Social Presence :

Prographics :

Exp : 5 Location : Florianópolis, Santa Catarina, Brazil Job Level : N/A Designation : Title Interim Manager Corp Brazil at HubSpot
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Insights For Selling To Ana Luiza

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana Luiza is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ana Luiza

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Ana Luiza move?

  • If convinced, they can reach decisions quite fast.
  • Can Ana Luiza take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Ana Luiza

Personality Compatibility


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