Ana Luiza Matos Silveira

Enigma
DISC Type : icd

Sr Director of Ecommerce at Grupo Carrefour Brasil

São Paulo, São Paulo, Brazil

Overview

Ana Luiza is the Sr Director of Ecommerce at Grupo Carrefour Brasil, with over 10 years of experience in sales, purchasing, and commercial strategy. Her background is a unique blend of technology and business, holding a Bachelors in Computer Science from FEI and an MBA from FGV, giving her a distinct perspective on the retail market.

Based on her professional activity, she appears to be a people-centric leader who deeply values her team. She frequently posts about celebrating team achievements, fostering connection, and recognizing the hard work of her colleagues, indicating a collaborative and motivating leadership style.

While at Via Varejo, she managed the bedroom category, which impressively represented 38% of the companys entire furniture business.

Personality Overview

Challenger

Persuasive & Assertive

Friendly Yet Blunt

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Marketplace Growth
Her current role is focused on expanding the e-commerce and marketplace presence for Carrefour, including fostering key partnerships to drive future growth.
Team Leadership
Frequently and publicly celebrates her team's successes, emphasizing connection, collaboration, and setting future goals together. She appears to prioritize team morale and recognition.
Omnichannel Strategy
Has significant experience managing products across both online and offline channels for major retailers like Via Varejo and Carrefour.

Media Appearances

Ana has no verified media appearances

Work History

10-2025
Sr Director of Ecommerce at Grupo Carrefour Brasil
1-2024 - 10-2025
Head de Marketplace e Seguros at Grupo Carrefour Brasil
1-2019 - 1-2024
Gerente Sr Comercial Omnichannel at Grupo Carrefour Brasil
5-2014 - 12-2018
Product Sales Manager at Via Varejo SA
1-2013 - 4-2014
Planning and commercial manager at Fast Shop

Education

2008 - 2009
Master of Business Administration (MBA) from FGV - Fundação Getulio Vargas
2001 - 2005
Bachelor of Computer Science from FEI

More Information

Social Presence :

Prographics :

Exp : 18 Location : São Paulo, São Paulo, Brazil Job Level : Senior Designation : Sr Director of Ecommerce at Grupo Carrefour Brasil
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Insights For Selling To Ana Luiza

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana Luiza is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ana Luiza

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Ana Luiza move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Ana Luiza take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Ana Luiza

Personality Compatibility


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