Ana Luzia Silva in

Ana Luzia Silva

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Diretora de Captação at YDUQS
📍 Rio de Janeiro, Rio de Janeiro, Brazil

Ana Luzia Silva serves as the Director of Student Acquisition at YDUQS, where she orchestrates sales channels and enhances operational efficiency. Her background includes analytics and customer experience management at Estácio and Oi S. A. , supported by an MBA from Ibmec.

She is passionate about continuous learning, recently completing a course on AI in Marketing, Growth, and Sales. Ana is a people-focused leader who believes in the power of education to help individuals transform their dreams into reality and actively promotes a human-centric approach in her work.

She spearheaded the redesign of the student journey at Estácio, implementing a fully conversational experience via WhatsApp.

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Experience
14 Years
Current Role
Diretora de Captação
Location
Rio de Janeiro, Rio de Janeiro, Brazil
Personality Overview

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Communication Style
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Priorities

Topics Ana cares about

Student Acquisition
As Director of Acquisition, she leads strategy for attracting and enrolling new students, focusing on operational efficiency and improving the candidate's journey.
Customer Experience
She has deep experience in CX, having managed student journey programs to improve NPS and satisfaction, and recently discussed her expertise on the "Magos do CX" podcast.
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Career

Work history

9-2022
Diretora de Captação
YDUQS
9-2020 - 9-2022
Diretora Permanência do Aluno
YDUQS
12-2017 - 9-2020
Analytics Manager
Estácio
4-2016 - 11-2017
Gerente Retenção e Rentabilização
Oi S.A
4-2015 - 11-2017
Gerente Telecobrança
Oi S.A
In the press

Media appearances

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Education
2020 - 2022
Master of Business Administration - MBA
Ibmec
2008 - 2009
Pós Graduação
Ibmec
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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