Ana Luzia Silva

Observer
DISC Type : ci

Diretora de Captação at YDUQS

Rio de Janeiro, Rio de Janeiro, Brazil

Overview

Ana Luzia Silva serves as the Director of Student Acquisition at YDUQS, where she orchestrates sales channels and enhances operational efficiency. Her background includes analytics and customer experience management at Estácio and Oi S. A. , supported by an MBA from Ibmec.

She is passionate about continuous learning, recently completing a course on AI in Marketing, Growth, and Sales. Ana is a people-focused leader who believes in the power of education to help individuals transform their dreams into reality and actively promotes a human-centric approach in her work.

She spearheaded the redesign of the student journey at Estácio, implementing a fully conversational experience via WhatsApp.

Personality Overview

Curious

Example Seeker

Assertive

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Student Acquisition
As Director of Acquisition, she leads strategy for attracting and enrolling new students, focusing on operational efficiency and improving the candidate's journey.
Customer Experience
She has deep experience in CX, having managed student journey programs to improve NPS and satisfaction, and recently discussed her expertise on the "Magos do CX" podcast.
Conversational AI
She implemented a 100% conversational journey on WhatsApp for prospective students by partnering with Blip and Skeps, simplifying the path to enrollment.

Media Appearances

Ana has no verified media appearances

Work History

9-2022
Diretora de Captação at YDUQS
9-2020 - 9-2022
Diretora Permanência do Aluno at YDUQS
12-2017 - 9-2020
Analytics Manager at Estácio
4-2016 - 11-2017
Gerente Retenção e Rentabilização at Oi S.A
4-2015 - 11-2017
Gerente Telecobrança at Oi S.A

Education

2020 - 2022
Master of Business Administration - MBA from Ibmec
2008 - 2009
Pós Graduação from Ibmec

More Information

Social Presence :

Prographics :

Exp : 14 Location : Rio de Janeiro, Rio de Janeiro, Brazil Job Level : N/A Designation : Diretora de Captação at YDUQS
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Insights For Selling To Ana Luzia

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Build rapport, it will come handy to handle hard questions later
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana Luzia is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ana Luzia

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Ana Luzia move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Ana Luzia take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Ana Luzia

Personality Compatibility


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