Ana Mihaljevic

Captain
DISC Type : DS

President of North America at Canada Goose

Canada

Overview

Ana Mihaljevic is the President of North America and Head of Global Stores at Canada Goose, where she has been instrumental since 2015. With a background from Queens University, she has driven significant commercial performance, helping accelerate the companys direct-to-consumer business and building its sales operations and planning functions from the ground up.

Described as a passionate leader, Ana is focused on building dynamic teams and leading by example to inspire inclusion. Outside of her professional life, she enjoys spending her time with her husband and daughter, whether at home or traveling the world.

She plays a pivotal role in Canada Gooses strategy to more than double its global retail footprint in the coming years.

Personality Overview

Dynamic But Sincere

Long-Term Thinker

Planner & Achiever

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Global Retail Expansion
In addition to her role as President of North America, she was recently appointed Head of Global Stores to spearhead the company's retail expansion.
DTC Growth
She has played a key part in establishing the functions that accelerated Canada Goose's direct-to-consumer business.
Commercial Strategy
Her career progression from sales planning to Chief Commercial Officer and now President highlights her expertise in driving commercial performance in luxury apparel.

Media Appearances

Ana has no verified media appearances

Work History

4-2022
President of North America at Canada Goose
4-2019 - 4-2022
Chief Commercial Officer (CCO) at Canada Goose
4-2017 - 4-2019
SVP Sales Operations and Planning at Canada Goose
3-2013 - 4-2015
Director of Business Planning - Marc by Marc Jacobs at Marc Jacobs
8-2012 - 3-2013
Director of Sales - Jones Signature & Jones New York Jeans at The Jones Group Inc.

Education

BComm from Queen's University
Education details unavailable from Regiopolis-Notre Dame

More Information

Social Presence :

Prographics :

Exp : 15 Location : Canada Job Level : Middle Designation : President of North America at Canada Goose
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Insights For Selling To Ana

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ana

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ana move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ana take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ana

Personality Compatibility


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