Ana Nogueira Cobra

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DISC Type : CD

Workplace Experience Lead Latam at Docusign

São Paulo, São Paulo, Brazil

Overview

Ana Nogueira Cobra leads Workplace Experience for Docusign in Latin America, focusing on enhancing company culture, belonging, and ESG initiatives across Brazil and Mexico. An MBA graduate from the University of São Paulo, she is recognized by colleagues as being exceptionally dedicated, attentive, and committed to creating a positive work environment.

Outside of her core role, Ana is passionate about professional development and networking. She actively participates in groups like the Workplace Club to learn and share insights with peers in her field. Her recent activities include attending masterclasses and talks on topics ranging from coffee to artificial intelligence in facilities management.

She played a key role in consolidating Docusigns office into a new, integrated 3000m² space.

Personality Overview

Thorough Evaluator

Rigorous & Demanding

Fast But Analytical

They respond better to strong and respectful interactions.  They put a lot of effort into ensuring personal success. They are less concerned about the product and more about its potential impact.

Topics They Care About

Employee Experience
Her entire role is centered on pioneering events and environments that embody corporate values and enhance the employee journey, from DEI initiatives to office operations.
Corporate Culture
She focuses on fostering a sense of belonging and reflecting the unique local cultures of Brazil and Mexico in the workplace experience she curates.
AI in Facilities
She recently attended an inspirational lecture on the application of Artificial Intelligence in Facilities, indicating an interest in leveraging technology to optimize spaces.

Media Appearances

Ana Nogueira Cobra – Workplace Experience Lead Latam at DocuSign. Featured in The Org

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Work History

5-2024
Workplace Experience Lead Latam at Docusign
5-2022 - 5-2024
Workplace Experience & Facilities I Office Operations at Docusign
1-2019 - 7-2021
Customer Experience Supervisor & Customer Success |Office Operations at Club Coworking
6-2018 - 1-2019
Office Operations Supervisor at Virtual Office
2-2016 - 1-2018
School Coordinator at Birkley

Education

3-2022 - 12-2023
Master of Business Administration - MBA from USP - Universidade de São Paulo
Graduação from IMESB (Instituto Municipal de Ensino Superior de Bebedouro "Victório Cardassi")

More Information

Social Presence :

Prographics :

Exp : 12 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Workplace Experience Lead Latam at Docusign
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Insights For Selling To Ana

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ana

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Ana move?

  • If convinced, they can reach decisions quite fast.
  • Can Ana take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Ana

Personality Compatibility


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