Ana Petras

Evaluator
DISC Type : Dsc

Strategic AI Transformation Advisor | Founder at Diverse AI Solutions

Greater Tampa Bay Area, United States

Overview

Ana Petras is the Founder of Diverse AI Solutions, guiding enterprise AI transformation with over 20 years of experience at the junction of strategy, data science, and operations. A graduate of Wayne State University and Kellogg Executive Education, colleagues describe her as a strategic, purpose-driven leader with calm confidence.

She is a passionate advocate for inclusive research and equitable data representation, a theme reflected in her professional publications and volunteer work. Ana actively posts about fostering supportive environments for women in the workplace, emphasizing mentorship and mutual encouragement as keys to career growth.

Ana was recognized as a "Top 100 Under 50 Executive and Emerging Leader" and has authored work on addressing systemic biases in marketing datasets.

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

AI Transformation
Her advisory firm and entire career focus on helping organizations move from AI pilots to sustainable, enterprise-wide capabilities, viewing it as an operating model challenge.
Human-centered AI
Emphasizes the 'people' aspect of AI adoption, creating frameworks that focus on user literacy, fluency, and mastery rather than just technology.
Inclusive Data
Published work on biases in multicultural identity data and is consistently recognized for advocating for more representative and equitable data in marketing and media.

Media Appearances

Ana has no verified media appearances

Work History

10-2023
Strategic AI Transformation Advisor | Founder at Diverse AI Solutions
7-2022 - 9-2023
SVP, Data Science at Nielsen
2-2021 - 7-2022
VP, Data Science - Core Methods at Nielsen
9-2019 - 2-2021
VP, Data Science - Client Engagement at Nielsen

Education

2-2024 - 4-2024
Certification from Kellogg Executive Education
1998 - 2000
MA from Wayne State University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greater Tampa Bay Area, United States Job Level : Leadership Designation : Strategic AI Transformation Advisor | Founder at Diverse AI Solutions
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Insights For Selling To Ana

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ana

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ana move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ana take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ana

Personality Compatibility


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