W. Garrett McFarland

Inquirer
DISC Type : dc

Senior Director, Customer Engagement Operations at The College Board

Reston, Virginia, United States

Overview

W. Garrett McFarland is the Senior Director of Customer Engagement Operations at The College Board, where he has held various leadership roles since 2010. His expertise lies in technical support and customer engagement strategy. He holds a Master of Science from Michigan State Universitys Eli Broad College of Business.

His academic background includes a Bachelor of Science in Criminology from Florida State University. Before his tenure at The College Board, he gained experience in the legal field as a Criminal Appeals Intern for the Florida Office of the Attorney General, showcasing a unique and diverse professional foundation.

Unique fact: He began his career with an internship in criminal appeals before moving into customer engagement and technology leadership.

Personality Overview

Hard To Convince

ROI Conscious

Demanding

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Customer Engagement
His career at The College Board has been focused on leading customer engagement, operations, and technical support teams.
Technical Implementation
He has shown an interest in hiring for technical roles, specifically for a Director of Technical Implementation.
Operations Management
His progression to Senior Director of Customer Engagement Operations highlights his expertise in managing large-scale operational teams and processes.

Media Appearances

W. Garrett McFarland - Senior Director, Customer Engagement Operations at The College Board. Featured in The Org

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Work History

11-2024
Senior Director, Customer Engagement Operations at The College Board
4-2024 - 11-2024
Senior Director, Technical Support and CE Tools at The College Board
10-2021 - 4-2024
Senior Director, Technical Support at The College Board
8-2017 - 10-2021
Manager, Digital Assessment Platform at The College Board
7-2013 - 8-2017
Director, Customer Service Operations at The College Board

Education

2015 - 2017
Master of Science - MS from Michigan State University - Eli Broad College of Business
2006 - 2010
Bachelor of Science - BS from Florida State University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Reston, Virginia, United States Job Level : Senior Designation : Senior Director, Customer Engagement Operations at The College Board
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Insights For Selling To W. Garrett

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly
  • Refer to testimonials from others in similar positions

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with W. Garrett is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from W. Garrett

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will W. Garrett move?

  • Their decision making speed is somewhere in the middle.
  • Can W. Garrett take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And W. Garrett

Personality Compatibility


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