Ana Rita Cavalcante

Critic
DISC Type : C

Commercial Sales Director at Procter & Gamble

Panamá District, Panamá, Panama

Overview

Ana Rita is the Latam Sales & Digital Commerce Director for P&G Health, specializing in shopper psychology and developing business strategies for RX and OTC products. She is recognized by P&G as an emerging master and won a Commercial Leadership award in 2021.

Outside of work, she is a reflective individual who draws lessons from literature and personal experiences. She has recently returned to Brazil after an expatriate assignment in Panama, and is passionate about programs that support the development of young women leaders in Latin America.

She creatively described her past year as a football match, with the first half focusing on regional strategy in Panama and the second on local execution in Brazil.

Personality Overview

Precise

Critic

Objective Thinker

They enjoy working alone and do not rely on others very often.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Shopper Psychology
Her expertise lies in understanding consumer behavior, a key part of her role and self-identified skill set at P&G Health.
Healthcare Commerce
She has extensive experience leading sales and trade marketing for P&G's Health Care division across Latin America, focusing on both RX and OTC products.
Leadership & Mentorship
She actively promotes programs for developing young women leaders and shares philosophical insights on teaching and learning from others.

Media Appearances

Ana has no verified media appearances

Work History

7-2020
Commercial Sales Director at Procter & Gamble
8-2019 - 7-2020
Trade Marketing & Sales Manager LA at Procter & Gamble
10-2013 - 7-2020
Head of Sales and Trade Marketing- Health Care at Procter & Gamble
4-2012 - 4-2013
Trade Marketing Health Care PGT Brazil at Procter & Gamble
4-2011 - 3-2012
Trade Marketing- Health Care at Procter & Gamble

Education

1-2005 - 1-2006
MBA from Master Business Administration UFC
2005 - 2006
MBA from Federal University of Ceara

More Information

Social Presence :

Prographics :

Exp : 14 Location : Panamá District, Panamá, Panama Job Level : Mid-senior Designation : Commercial Sales Director at Procter & Gamble
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Insights For Selling To Ana Rita

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana Rita is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ana Rita

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ana Rita move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ana Rita take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ana Rita

Personality Compatibility


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