Ana Rita Cavalcante in

Ana Rita Cavalcante

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Commercial Sales Director at Procter & Gamble
📍 Panamá District, Panamá, Panama

Ana Rita is the Latam Sales & Digital Commerce Director for P&G Health, specializing in shopper psychology and developing business strategies for RX and OTC products. She is recognized by P&G as an emerging master and won a Commercial Leadership award in 2021.

Outside of work, she is a reflective individual who draws lessons from literature and personal experiences. She has recently returned to Brazil after an expatriate assignment in Panama, and is passionate about programs that support the development of young women leaders in Latin America.

She creatively described her past year as a football match, with the first half focusing on regional strategy in Panama and the second on local execution in Brazil.

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Experience
14 Years
Current Role
Commercial Sales Director
Job Level
Mid-senior
Location
Panamá District, Panamá, Panama
Personality Overview

How Ana shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ana cares about

Shopper Psychology
Her expertise lies in understanding consumer behavior, a key part of her role and self-identified skill set at P&G Health.
Healthcare Commerce
She has extensive experience leading sales and trade marketing for P&G's Health Care division across Latin America, focusing on both RX and OTC products.
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Career

Work history

7-2020
Commercial Sales Director
Procter & Gamble
8-2019 - 7-2020
Trade Marketing & Sales Manager LA
Procter & Gamble
10-2013 - 7-2020
Head of Sales and Trade Marketing- Health Care
Procter & Gamble
4-2012 - 4-2013
Trade Marketing Health Care PGT Brazil
Procter & Gamble
4-2011 - 3-2012
Trade Marketing- Health Care
Procter & Gamble
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1-2005 - 1-2006
MBA
Master Business Administration UFC
2005 - 2006
MBA
Federal University of Ceara
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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Cohesity
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