Ana Rosaura Palma Aguilar

Activist
DISC Type : Cd

Procurement Global Category Manager - Marketing Creative Content & Brand Identity at Beiersdorf

Hamburg, Hamburg, Germany

Overview

Ana Rosaura is a Global Category Manager at Beiersdorf, specializing in marketing procurement, creative content, and brand identity. With a background in sustainable packaging and strategic sourcing from her time at Walmart, she is known for being organized, results-oriented, and focused. She holds a degree from Pontificia Universidad Católica de Chile.

She is passionate about empowering women, actively organizing and participating in the #SisterhoodIsPower community. Having recently returned from maternity leave, she has shared her experience of raising a child in a foreign culture and the importance of having a strong support network for working mothers.

Her procurement teams work was shortlisted for "Team of the Year" at the Marketing Procurement Awards.

Personality Overview

Observative

Meticulous

Value Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Marketing Procurement
Her current global category management role at Beiersdorf is focused on marketing, creative content, and brand identity.
Women's Empowerment
She actively organizes events and posts about her grassroots community #SisterhoodIsPower, which focuses on women supporting women.
Sustainable Sourcing
Her previous role at Beiersdorf involved managing sustainability for printed packaging, including PCR and renewable materials.

Media Appearances

Ana has no verified media appearances

Work History

4-2025
Procurement Global Category Manager - Marketing Creative Content & Brand Identity at Beiersdorf
7-2024 - 4-2025
Full-time parenting at Beiersdorf
4-2021 - 7-2024
Global Procurement Operations Manager - Printed Packaging and Sustainability at Beiersdorf
12-2018 - 4-2021
Procurement Regional Category Manager at Beiersdorf
6-2017 - 11-2018
Senior Buyer - Special Projects at Walmart Chile

Education

2017 - 2018
Degree from Pontificia Universidad Católica de Chile
2016 - 2016
Strategic Category Managment from Universidad Adolfo Ibáñez

More Information

Social Presence :

Prographics :

Exp : 14 Location : Hamburg, Hamburg, Germany Job Level : Middle Designation : Procurement Global Category Manager - Marketing Creative Content & Brand Identity at Beiersdorf
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Insights For Selling To Ana Rosaura

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Get to the point quickly instead of spending too much time on pleasantries
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana Rosaura is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Ana Rosaura

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ana Rosaura move?

  • Their decision making speed is somewhere in the middle.
  • Can Ana Rosaura take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Ana Rosaura

Personality Compatibility


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