Ana Rutherford

Evaluator
DISC Type : dsc

Director of Business Development at BitFord Digital

Oklahoma City, Oklahoma, United States

Overview

Ana has no verified overview

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Ana has no verified topics they care about

Media Appearances

Ana has no verified media appearances

Work History

8-2025
Director of Business Development at BitFord Digital
9-2024
Board Member at La Luz Org
9-2020
Founder | Creative Director at Refined Empowerment and Coaching
5-2024 - 8-2025
Community Employment Services Training at Goodwill Central Oklahoma
9-2022 - 3-2023
Talent Coordinator at FSB Architects + Engineers

Education

2013 - 2015
Bachelor of Science in Psychology from Colorado Technical University
Education details unavailable from Putnam City High School

More Information

Social Presence :

Prographics :

Exp : 4 Location : Oklahoma City, Oklahoma, United States Job Level : Mid-senior Designation : Director of Business Development at BitFord Digital
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Insights For Selling To Ana

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ana

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ana move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ana take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ana

Personality Compatibility


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