Aana Singh

Observer
DISC Type : ci

Senior Product Manager at Wayfair

Boston, Massachusetts, United States

Overview

Aana is an accomplished global account manager with over 20 years of experience in client relations, specializing in securities lending for top US pension and ETF funds. A Johnson & Wales University MBA graduate, her colleagues describe her as professional, tenacious, and approachable, with a history of driving significant sales growth.

Outside of her extensive financial career, Aana is a dedicated and skilled golfer, having earned the title of Womens Golf Champion on two separate occasions. She also holds an interest in holistic wellness, evidenced by her completion of a course in Reiki, blending a competitive spirit with mindful pursuits.

Unique fact: She successfully re-branded a corporate logo and launched an interactive website that increased company sales by 20%.

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Global Client Relations
Her career is defined by managing key international relationships, from top-tier financial institutions at State Street to global suppliers at Wayfair.
Securities Lending
Possesses deep expertise in this niche, having managed portfolios for some of the largest US Pension Plans and ETF Funds with over $100B in assets.
Competitive Golf
Aana is a two-time Women's Golf Champion, indicating a high level of dedication and skill in the sport.

Media Appearances

Aana has no verified media appearances

Work History

1-2025
Senior Product Manager at Wayfair
9-2024 - 12-2024
Senior Case Manager Cardio Surgery at Boston Children's Hospital
8-2021 - 5-2023
Global Key Account Manager at Wayfair
6-2007 - 4-2021
Client Relationship Manager, Vice President at State Street
6-2005 - 12-2006
Marketing & Relations Director at Bobmil Group of Companies

Education

Master of Business Administration (MBA) from Johnson & Wales University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Boston, Massachusetts, United States Job Level : Middle Designation : Senior Product Manager at Wayfair
URL has been copied!

Insights For Selling To Aana

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aana is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Aana

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Aana move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Aana take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Aana

Personality Compatibility


Other Wayfair Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.