Ana Silva, CPA, MBA

Critic
DISC Type : C

Chief Financial Officer at Genexa

Greater Vancouver Metropolitan Area, Canada

Overview

Ana has no verified overview

Personality Overview

Critic

Information Seeker

Precise

It is very likely that they will negotiate pricing or other important terms.  They choose to analyze logically and value facts to emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Ana has no verified topics they care about

Media Appearances

Ana has no verified media appearances

Work History

3-2025
Chief Financial Officer at Genexa
9-2024 - 3-2025
Chief Financial Officer at The Jackfruit Company
5-2022 - 8-2024
Chief Financial Officer at Nutiva
1-2021 - 7-2022
President at The Very Good Food Company
4-2018 - 1-2021
Chief Financial Officer at Daiya Foods Inc

Education

2008 - 2010
Master of Business Administration (MBA) from Laurentian University/Université Laurentienne
2005 - 2008
H.B. Comm from Laurentian University/Université Laurentienne

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Vancouver Metropolitan Area, Canada Job Level : Leadership Designation : Chief Financial Officer at Genexa
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Insights For Selling To Ana

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Ana

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Ana move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ana take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ana

Personality Compatibility


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