Ana Varela in

Ana Varela

Login to view DISC.
Director de Marketing at Banregio
📍 Nuevo León, México, Mexico

Ana Varela is a marketing leader with over 15 years of experience in the banking, retail, and telecom sectors, currently serving as the Marketing Director at Banregio. Her expertise lies in blending creative, data-driven strategies with a human-centric vision. People who have worked with her describe her as professional, results-focused, inspiring, and enthusiastic.

She is passionate about creating authentic connections and unique experiences that build lasting customer relationships. Anas leadership philosophy is rooted in empathy, collaborative teamwork, and fostering community. She enjoys applying this to create memorable events for clients and fostering a shared vision within her team.

Ana gives back to the leadership community by serving as a Guest Monitor for the D-1 executive program at her alma mater, IPADE Business School.

Read the full overview →
Experience
11 Years
Current Role
Director de Marketing
Job Level
Mid-senior
Location
Nuevo León, México, Mexico
Personality Overview

How Ana shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Ana cares about

Digital Transformation
Her career includes consulting on digital evolution and leading digital innovation strategies at previous companies, focusing on apps, web portals, and automation.
Experiential Marketing
She frequently highlights creating unique and emotive experiences for clients, such as exclusive events at Tiffany & Co. and art festivals.
+5 more topics Login to view topics
Career

Work history

8-2023
Director de Marketing
Banregio
11-2019 - 8-2023
Subdirector de marketing y comercialización
InverCap Afore
11-2019 - 8-2023
Head Of Marketing
InverCap Afore
5-2015 - 8-2023
Digital Transformation Consultant
MasUnoMkt
5-2015 - 12-2019
Fundador
MasUnoMkt
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
10-2024 - 6-2025
D1
IPADE
Ciencias de la comunicación
Universidad Autónoma de Chihuahua
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other Banregio Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Ana. Free, 10 seconds.