Ana Varela

Questioner
DISC Type : c

Director de Marketing at Banregio

Nuevo León, México, Mexico

Overview

Ana Varela is a marketing leader with over 15 years of experience in the banking, retail, and telecom sectors, currently serving as the Marketing Director at Banregio. Her expertise lies in blending creative, data-driven strategies with a human-centric vision. People who have worked with her describe her as professional, results-focused, inspiring, and enthusiastic.

She is passionate about creating authentic connections and unique experiences that build lasting customer relationships. Anas leadership philosophy is rooted in empathy, collaborative teamwork, and fostering community. She enjoys applying this to create memorable events for clients and fostering a shared vision within her team.

Ana gives back to the leadership community by serving as a Guest Monitor for the D-1 executive program at her alma mater, IPADE Business School.

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to fully evaluate every situation.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Digital Transformation
Her career includes consulting on digital evolution and leading digital innovation strategies at previous companies, focusing on apps, web portals, and automation.
Experiential Marketing
She frequently highlights creating unique and emotive experiences for clients, such as exclusive events at Tiffany & Co. and art festivals.
Authentic Branding
She has explicitly stated that communication is not just about the 'what, ' but connecting with the 'how, ' emphasizing authenticity and genuine closeness with customers.

Media Appearances

Ana has no verified media appearances

Work History

8-2023
Director de Marketing at Banregio
11-2019 - 8-2023
Subdirector de marketing y comercialización at InverCap Afore
11-2019 - 8-2023
Head Of Marketing at InverCap Afore
5-2015 - 8-2023
Digital Transformation Consultant at MasUnoMkt
5-2015 - 12-2019
Fundador at MasUnoMkt

Education

10-2024 - 6-2025
D1 from IPADE
Ciencias de la comunicación from Universidad Autónoma de Chihuahua

More Information

Social Presence :

Prographics :

Exp : 11 Location : Nuevo León, México, Mexico Job Level : Mid-senior Designation : Director de Marketing at Banregio
URL has been copied!

Insights For Selling To Ana

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ana move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ana take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Ana

Personality Compatibility


Other Banregio Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.