Ana Winje, CPA

Evaluator
DISC Type : CDS

Director, Technical Accounting at Cloudflare

San Francisco, California, United States

Overview

Ana Winje is the Director of Technical Accounting at Cloudflare, where she leverages her expertise in accounting and strategic initiatives. A licensed CPA and a graduate of UC Santa Barbara, she has steadily progressed through management roles at Cloudflare after starting her career in assurance at PwC.


She is actively involved in building her team and frequently posts about hiring for specialized accounting roles at Cloudflare.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Technical Accounting
Her entire career, from PwC to her current Director role, is centered on technical accounting, demonstrating deep expertise in this area.
Building Teams
Frequently posts hiring announcements for roles on her accounting team, showing a clear focus on talent acquisition and development.
Equity Accounting
Has been actively hiring for accountants with equity experience, indicating this is a key area of focus for her team at Cloudflare.

Media Appearances

Ana has no verified media appearances

Work History

4-2024
Director, Technical Accounting at Cloudflare
4-2022 - 4-2024
Senior Manager of Technical Accounting at Cloudflare
10-2019 - 4-2022
Technical Accounting Manager at Cloudflare
7-2018 - 10-2019
Assurance Manager at PwC
1-2016 - 6-2018
Assurance Senior Associate at PwC

Education

2009 - 2013
Bachelor of Arts (B.A.) from UC Santa Barbara
2005 - 2009
Education details unavailable from St. Francis Catholic High School, Sacramento

More Information

Social Presence :

Prographics :

Exp : 12 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Director, Technical Accounting at Cloudflare
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Insights For Selling To Ana

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ana

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ana move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ana take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ana

Personality Compatibility


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