Anand Balaji

Commander
DISC Type : D

Co-Founder at Xflow

Bengaluru, Karnataka, India

Overview

Anand Balaji is the Co-Founder of Xflow, a company simplifying cross-border payments. With over 25 years of experience, he specializes in scaling technology businesses in India, having previously led the launch of Stripe and headed mobile business development for Amazon in the country. He holds an MBA from The Wharton School.

Outside of his entrepreneurial ventures, Anand is a passionate Indian cricket fan, particularly following the T20 format. He is also an active supporter of the startup ecosystem, frequently engaging with and promoting the work of other founders and sharing insights on building companies from the ground up.

Unique fact: Before starting Xflow, he was instrumental in launching and establishing Stripes presence in the Indian market.

Personality Overview

Very Quick

Risk-Taker

Strong-Willed

They are not always relationship oriented.  They take a lot of pride in personal achievements. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Cross-border Payments
As the co-founder of Xflow, his primary professional focus is building and scaling a platform to simplify international payments for businesses in India.
Indian Startup Ecosystem
He has deep experience building for the Indian market with Stripe and Amazon, and now actively supports and advises other founders in the ecosystem.
Go-to-Market Strategy
His career highlights his expertise in launching new technology products, from bringing Stripe to India to driving customer acquisition for Amazon's mobile businesses.

Media Appearances

After RBI nod, fintech Xflow plans global payments expansion. Featured in Economic Times

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XFlow Raises $10.2M to Expand Cross-Border Payments Solution. Featured in PYMNTS.com

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Xflow Raises $16.6 Mn Funding, Secures Full PA-CB Licence. Featured in Inc42

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Work History

4-2021
Co-Founder at Xflow
4-2016 - 4-2021
India Lead at Stripe
11-2013 - 3-2016
Head of Business Development - Amazon Mobile, India at Amazon
7-2012 - 10-2013
Sr. Product Manager at Amazon
12-2010 - 6-2012
Marketing Manager at Microsoft

Education

2008 - 2010
Master of Business Administration - MBA from The Wharton School
1995 - 1999
B.E from National Institute of Technology, Tiruchirappalli

More Information

Social Presence :

Prographics :

Exp : 24 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Co-Founder at Xflow
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Insights For Selling To Anand

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anand is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Anand

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Anand move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Anand take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Anand

Personality Compatibility


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