Tanya Kapool

Pioneer
DISC Type : isd

Director of Client Services at Sunny Side Up

Bengaluru, Karnataka, India

Overview

Tanya Kapool is the Director of Client Services at Sunny Side Up, where she leads account management and contributes to business growth. Her career includes roles at agencies like FCB Kinnect and Schbang, working with brands such as Flipkart, Budweiser, and ITC. She holds an MBA from the Asian Institute of Management.

She is passionate about the intersection of technology and social progress, particularly in education. Tanya has shared strong opinions on leveraging AI to create a more adaptive and personalized learning environment, moving away from the rigid, standardized model prevalent in the Indian education system.

She believes education should adapt to the student, not the other way around.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Client Relationships
Her current role as Director of Client Services is focused on strengthening client partnerships and building high-performance account teams.
AI in Education
Authored a post discussing how AI presents a transformative opportunity to fix the rigid and standardized Indian education system.
Festive Marketing
Shared her pride in crafting brand stories that cut through the festive noise, highlighting a successful campaign for Flipkart.

Media Appearances

Tanya has no verified media appearances

Work History

10-2025
Director of Client Services at Sunny Side Up
5-2023 - 10-2025
Account Director at FCB Kinnect
4-2022 - 5-2023
Sr. Group Solutions Manager at Schbang
4-2021 - 3-2022
Group Solutions Manager at Schbang
4-2018 - 4-2021
Brand Manager at Ittisa®

Education

2016 - 2017
Master of Business Administration (M.B.A.) from Asian Institute of Management
2010 - 2013
Bachelor of Business Administration (B.B.A.) from JAIN College

More Information

Social Presence :

Prographics :

Exp : 7 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Director of Client Services at Sunny Side Up
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Insights For Selling To Tanya

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tanya is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Tanya

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Tanya move?

  • They are generally fast movers and can take quick decisions
  • Can Tanya take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Tanya

Personality Compatibility


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