Anand Srinivasan

Trailblazer
DISC Type : ID

Vice President, Business Development, CMT at Cognizant

Dallas-Fort Worth Metroplex, United States

Overview

Anand Srinivasan is the Vice President and Strategic Business Unit Head for Communications at Cognizant. With a background as a Chief Technology Officer and extensive experience in business development at Infosys, he is a leader in the telecom sector. He holds a Bachelor of Engineering from Madurai Kamaraj University.

His career uniquely combines deep technical leadership, demonstrated by his time as a CTO, with high-level strategic business development for major communications clients.

Personality Overview

Informal

Persuasive

Assertive

They are more likely to be open to unproven but exciting technologies.  They like to keep things under control. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Telecom Transformation
He focuses on how 5G, cloud, and satellite services are reshaping telecom revenues, highlighting the need to move beyond legacy systems.
Cloud-Native Orchestration
Advocates for a cloud-native, vendor-agnostic approach using open APIs and Intent-Driven Orchestration (IDO) to launch services faster.
Strategic Account Growth
His career has centered on sales, business development, and account management for major clients in the communications industry.

Media Appearances

Anand has no verified media appearances

Work History

7-2023
Vice President, Business Development, CMT at Cognizant
11-2022 - 7-2023
Chief Technology Officer at Sarvofin
1-2018 - 10-2022
Group Client Partner - Verizon, Comcast, Altice & Large Deal Strategy Head, Communications at Infosys
6-2015 - 12-2017
Senior Client Partner - Telecom at Infosys
6-2010 - 5-2015
Manager - Client Services, Telecom at Infosys

Education

1994 - 1998
B.E. from Madurai Kamaraj University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Dallas-Fort Worth Metroplex, United States Job Level : Senior Designation : Vice President, Business Development, CMT at Cognizant
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Insights For Selling To Anand

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention
  • Address your competition clearly and confidently

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anand is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Anand

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Anand move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Anand take some risk or not?

  • They can take risks if necessary.

You And Anand

Personality Compatibility


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