Anastasios Koutsos, PhD

Questioner
DISC Type : c

Director and co-lead, Communications and Patient Engagement department at Health Unlimited

Greater London, England, United Kingdom

Overview

Anastasios is a seasoned healthcare communications consultant with extensive experience advising pharmaceutical, biotech, and venture capital firms. Holding a PhD from Imperial College London, he specializes in patient engagement, brand affairs, and internal communications, particularly within rare diseases, oncology, and respiratory health. He has a passion for translating complex science into simple language.

Outside of his professional life, Anastasios shows an appreciation for creative storytelling in marketing and media. He has an interest in books that make a personal impact, French agency culture, and has shared personal anecdotes related to the Japanese language, indicating an interest in its nuances and cultural context.

He once wrote a reflective piece about passing a test, drawing a parallel to the Japanese Kanji character for "negation" or "non-", finding meaning in its absence.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Patient Engagement
A core focus of his career, he has co-led a department dedicated to patient engagement and communications for pharmaceutical and biotech organizations.
Pharma & Biotech
His career has been dedicated to advising and managing communications for a range of biotech, pharmaceutical, and venture capital clients across numerous therapeutic areas.
Creative Communications
He expresses interest in creative approaches to marketing and communications, from analyzing Apple's advertising to participating in articles on agency life.

Media Appearances

Anastasios has no verified media appearances

Work History

1-2022 - 7-2025
Director and co-lead, Communications and Patient Engagement department at Health Unlimited
1-2016 - 12-2021
Senior Consultant (Associate Director) at HAVAS Just::
7-2013 - 12-2015
Senior Account Manager at Ogilvy Healthworld
3-2010 - 6-2013
Junior Account Director in the Life Sciences sector at College Hill (now Instictif Partners)
4-2009 - 4-2014
Freelance consultant / Referee selector at Medical Research Council

Education

2005 - 2007
PhD from Imperial College London
2002 - 2007
PhD from European Molecular Biology Laboratory

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater London, England, United Kingdom Job Level : N/A Designation : Director and co-lead, Communications and Patient Engagement department at Health Unlimited
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Insights For Selling To Anastasios

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anastasios is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Anastasios

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anastasios move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Anastasios take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Anastasios

Personality Compatibility


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