Anderson Nascimento Woitechen in

Anderson Nascimento Woitechen

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Coordenador de vendas at realme
📍 Curitiba, Paraná, Brazil

Anderson is a B2B and B2C sales professional with over 25 years of experience connecting major brands like Realme, Motorola, and Johnson & Johnson to retail channels. Holding an MBA in Marketing from UFPR, he specializes in go-to-market strategy and leading large sales teams to achieve strategic results.

Based in Curitiba, Anderson shows a keen interest in the local innovation scene, attending events like "CONEXÕES VALE DO PINHÃO". He is an observant marketing professional who shares insights on retail trends and new digital tools with his network. He is also interested in major tech companies like Philips.

He has worked across vastly different sectors, including technology, consumer goods, and automotive for brands like GM and Casas Bahia.

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Experience
20 Years
Current Role
Coordenador de vendas
Location
Curitiba, Paraná, Brazil
Personality Overview

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Priorities

Topics Anderson cares about

Retail Channel Development
His career focus is on connecting global brands to the Brazilian retail market and the end consumer, with deep expertise in go-to-market, sell-in, and sell-out strategies.
Tech Market Expansion
Currently tasked with introducing and consolidating the global tech brand Realme within the highly competitive and concentrated Brazilian market, a significant professional challenge.
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Career

Work history

1-2026
Coordenador de vendas
realme
4-2025 - 10-2025
Coordenador de Negócios Regional
Motorola Mobility (a Lenovo Company)
4-2016 - 11-2024
Executivo de Vendas B2B
Umbra
11-2014 - 3-2016
Representante de vendas
Canal Farma
3-2013 - 10-2014
Executivo de Vendas - Canal Farma
Johnson & Johnson
In the press

Media appearances

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Education
5-2023 - 3-2025
Master of Business Administration - MBA
Universidade Federal do Paraná
2012 - 2012
Especialização
ESPM Escola Superior de Propaganda e Marketing
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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