Andréa Sellen

Questioner
DISC Type : c

Finance Operations Consultant at Animaj

London, England, United Kingdom

Overview

Andréa is an ACCA-qualified finance leader with over a decade of experience in B2B and D2C retail. She specializes in driving growth and profitability for both multinational corporations and startups. Andréa earned her Masters in Management from the top-tier French business school, EMLyon.

As a bilingual French and English professional, Andréa has extensive international exposure, having worked in Europe and managed financial planning and analysis for the Asia Pacific region. Her experience spans across the UK, EU, US, and Hong Kong, giving her a global business perspective.

She played an integral role in growing a startup, Tala, from a valuation of $5 million.

Personality Overview

Systematic

Value Seeker

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Startup Scalability
Has direct experience managing finance for high-growth startups, including leading fundraising efforts and scaling finance operations across UK, EU, and US entities.
Financial Systems
Focuses on systems optimization, including NetSuite enhancements and integration with the wider business ecosystem to improve efficiency and financial controls.
International Business
Bilingual in French and English with experience managing finance for the Asia Pacific region at Groupe SEB and for entities in the UK, EU, and US.

Media Appearances

Andréa has no verified media appearances

Work History

10-2025
Finance Operations Consultant at Animaj
10-2020 - 6-2025
Head of Finance at Tala
11-2018 - 10-2020
Finance Business Partner at Tala
4-2016 - 9-2018
Business Controller / Assistant FP&A Manager Asia Pacific at Groupe SEB
4-2014 - 3-2016
Assistant Business Controller / FP&A Analyst Asia Pacific at Groupe SEB

Education

2020 - 2022
Professional Accounting qualification from ACCA
2009 - 2013
Master of Science (MSc) in Management from emlyon business school

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Finance Operations Consultant at Animaj
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Insights For Selling To Andréa

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andréa is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Andréa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Andréa move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Andréa take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Andréa

Personality Compatibility


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