André Nogueira

Enigma
DISC Type : cid

Co-Founder at Scale Content labs

Portugal

Overview

André Nogueira is the Co-Founder of Scale Content Labs, specializing in turning LinkedIn into a lead generation channel for founders in SEO and AI. He focuses on creating content systems that build authority and generate sales, having reportedly produced over $10. 2M for clients. Colleagues describe him as dedicated and transparent.

André emphasizes the importance of continuous learning to fuel creativity. He believes writers block comes from a lack of new input, advocating for new conversations, reading, and experiences. He draws inspiration from diverse sources like comedians, songwriters, and copywriters from the 1960s to keep his content fresh.

He recently built a lead generation machine using Claude and Notion that he claims generated over 5, 000 followers and hundreds of leads within two weeks.

Personality Overview

Challenger

Persuasive & Assertive

Hard To Convince

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

LinkedIn Lead Gen
He builds complete systems for founder-led businesses that turn LinkedIn content into a reliable sales pipeline, focusing on posts that build authority and lead magnets that convert.
AI for Founders
He advocates for founders using AI tools like Claude to become more efficient, referencing the concept of a "10x founder" who can compress weeks of work into hours.
Content Strategy
His approach goes beyond simple posting; he focuses on creating strategic assets like stories, frameworks, and technical breakdowns that position clients as industry go-to experts.

Media Appearances

André has no verified media appearances

Work History

1-2025
Co-Founder at Scale Content labs
1-2021 - 12-2024
Co-Founder at NogueiraMedia

Education

André has no verified education history

More Information

Social Presence :

Prographics :

Exp : 5 Location : Portugal Job Level : Leadership Designation : Co-Founder at Scale Content labs
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Insights For Selling To André

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with André is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from André

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will André move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can André take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And André

Personality Compatibility


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