Andrés Marcos

Questioner
DISC Type : c

Director General at LAMBI

Mexico

Overview

Andrés Marcos is the Director General of LAMBI, a prominent Mexican paper products company. With an MBA from Kingston University and an engineering degree from Tecnológico de Monterrey, he has progressed through multiple roles within the company, demonstrating extensive expertise in commercial strategy and leadership.

He appears to be a leader who values teamwork and company culture, often using hashtags like #teamwork and celebrating his colleagues achievements. His posts suggest a strong appreciation for family and honoring the accomplishments of those around him, reflecting a blend of professional and personal pride.

Unique fact: Andrés has built his career within LAMBI, advancing from Marketing Manager to the top leadership role of Director General.

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Strategic Planning
He actively engages in and shares updates about his company's strategic planning sessions for growth and scaling up.
Team Culture
Frequently posts about the importance of teamwork and company unity, using hashtags like #fuerzaLambi and #teamwork.
Paper Products Industry
[Predicted] As the leader of a major paper manufacturing company, he is undoubtedly focused on market trends, sustainability, and innovation within this sector.

Media Appearances

Andrés has no verified media appearances

Work History

5-2021
Director General at LAMBI
10-2017
Director General Adjunto at LAMBI
4-2015
Director Comercial at LAMBI
1-2012 - 8-2012
Deputy CEO at LAMBI
1-2011 - 12-2011
Marketing Manager at LAMBI

Education

2012 - 2013
MBA from Kingston University
2004 - 2008
Bachelor of Engineering (B.E.) from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 13 Location : Mexico Job Level : Mid-senior Designation : Director General at LAMBI
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Insights For Selling To Andrés

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrés is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Andrés

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Andrés move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Andrés take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Andrés

Personality Compatibility


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