Andra Pass

Enthusiast
DISC Type : i

Group Financial Controller at Stegra

Stockholm, Stockholm County, Sweden

Overview

Andra Pass is a financial manager with over 20 years of experience in accounting, controlling, and strategic financial leadership for international companies. A graduate of Tallinn University of Technology, she has a proven track record in the wholesale and manufacturing sectors, driving business growth and leading financial operations.

Recently relocated to Stockholm from Estonia, Andra has an interest in diverse industries, including media technology and the development of the finance sector. Her international career has provided her with a broad perspective, having worked with parent companies based in France, Sweden, and Finland.

She has deep experience managing financial operations for subsidiaries of major international groups like Sonepar and Hexatronic.

Personality Overview

Non-Confrontational

Story Driven

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

Strategic Financial Leadership
Her experience focuses on leading financial functions to support continuous development, strategic planning, and executive decision-making.
International Operations
She has extensive experience managing financial functions for Estonian entities of international corporations from Sweden, France, and Finland.
Process Improvement
In her current role, she supports productivity improvements and collaborates on the development of ERP, BI, and financial reporting tools.

Media Appearances

Andra has no verified media appearances

Work History

3-2026
Group Financial Controller at Stegra
2-2023 - 4-2025
Chief Financial Officer at Sonepar
2-2019 - 2-2023
Chief Accountant at Hexatronic
3-2008 - 4-2018
Chief Accountant-Financial Manager at AS Viru Elektrikaubandus
10-2006 - 2-2008
Chief Accountant-Financial Manager at Beijer Electronics

Education

1997 - 2000
Bachelor of Business Administration - BBA from Tallinn College of Tallinn University of Technology
Business Administration and Management from Estonian Business School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Stockholm, Stockholm County, Sweden Job Level : N/A Designation : Group Financial Controller at Stegra
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Insights For Selling To Andra

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andra is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Andra

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Andra move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Andra take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Andra

Personality Compatibility


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