Andre Baron

Critic
DISC Type : C

Sales Manager HP Indigo & PageWide Industrial, HP Inc. at HP

Greater São Paulo Area, Brazil

Overview

Andre Baron is a sales and business development leader with over 20 years of experience, currently leading the commercial strategy for HPs Indigo and PageWide Industrial lines in Brazil. His expertise lies in B2B sales, GTM strategies, and partner management. He holds an Executive MBA from Fundação Getulio Vargas.

Based on his professional focus, Andre is passionate about technological innovation and fostering growth within the digital printing industry. He actively shares customer success stories and market advancements, highlighting a dedication to industry progress and excellence.

He was recognized as the "Customer Business Development of the year 2016" for the entire Latin America Region at HP.

Personality Overview

Critic

Information Seeker

Precise

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Digital Printing Innovation
His current role and social media posts focus on HP's advanced digital printing technologies, such as HP Indigo and PageWide, and their market impact.
Partner Ecosystems
His career highlights building and managing robust partner channels to drive sales growth, a key part of his stated expertise.
Go-to-Market Strategy
He has a proven track record of implementing GTM plans and holds a certification in the subject, aligning partners with strategic goals.

Media Appearances

Andre has no verified media appearances

Work History

10-2021
Sales Manager HP Indigo & PageWide Industrial, HP Inc. at HP
5-2019 - 9-2021
Partner Business Manager at HP
5-2017 - 4-2019
Sales Account Manager at HP
6-2015 - 4-2017
Business Development dedicated to HP Inc® at Alphaprint
1-2008 - 6-2015
Sales and Collateral Marketing at MAGISTER BARON Gráfica e Editora

Education

3-2022 - 5-2023
MBA EXECUTIVE - Management with Emphasis on MARKETING and DIGITAL MEDIA from FGV - Fundação Getulio Vargas
Education details unavailable from New England School of English | NESE

More Information

Social Presence :

Prographics :

Exp : 32 Location : Greater São Paulo Area, Brazil Job Level : Middle Designation : Sales Manager HP Indigo & PageWide Industrial, HP Inc. at HP
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Insights For Selling To Andre

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andre is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Andre

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Andre move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Andre take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Andre

Personality Compatibility


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