Andre Cruz

Critic
DISC Type : C

Professor MBA - Customer Experience >>> Neurobranding. at MBA SEDA Executive Education

São Paulo, São Paulo, Brazil

Overview

Andre has no verified overview

Personality Overview

Critic

Negotiator

Information Seeker

They don’t appreciate bells and whistles unless backed by data.  They prefer to analyze logically and value objective facts over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Andre has no verified topics they care about

Media Appearances

Andre has no verified media appearances

Work History

8-2022 - 9-2023
Professor MBA - Customer Experience >>> Neurobranding. at MBA SEDA Executive Education
5-2022 - 10-2023
Professor MBA PUC - RS Neurociência, consumo e marketing. at PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul
1-2021 - 10-2023
Angel Investor at Anjos do Brasil
9-2020 - 10-2023
Angel Investor at SMU Investimentos
2-2019 - 2-2021
Diretor do comitê de Neurobranding e Relações Institucionais da Neurobusiness.org at Neurobusiness Society

Education

5-2025 - 10-2025
Education details unavailable from Neuroscience Coach Certification
Business and Economics from Nova School of Business and Economics

More Information

Social Presence :

Prographics :

Exp : 25 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : Professor MBA - Customer Experience >>> Neurobranding. at MBA SEDA Executive Education
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Insights For Selling To Andre

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andre is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Andre

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Andre move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Andre take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Andre

Personality Compatibility


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