Andre Nika

Energizer
DISC Type : I

Director of Digital Analytics at Five Below

Miami Beach, Florida, United States

Overview

Andre is a Director of Digital Analytics who excels in guiding teams through platform evaluation, implementation, and reporting strategy. With a background that includes a Bachelor of Commerce and a Producing Certificate from UCLA, colleagues describe him as an asset with expert-level skills in analytics and marketing.

Outside of his technical work, Andre has a demonstrated interest in the creative arts, having completed a certificate in film production. This suggests a passion for storytelling and media, bridging the gap between analytical and creative pursuits.

He holds a Producing Certificate from UCLA, an unusual and interesting qualification for a digital analytics leader.

Personality Overview

Full Of Energy

Relationship Oriented

Informal

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are friendly, approachable and love to make new connections. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Digital Transformation
His experience focuses on guiding digital, marketing, and product teams through significant platform and strategy shifts to drive business outcomes.
GA4 Implementation
His skills and headline prominently feature expertise in GA4, highlighting a focus on modern analytics platforms and migration strategies.
Experimentation Frameworks
At Five Below, he standardized the A/B testing framework and established company-wide best practices to increase conversion rates.

Media Appearances

Andre has no verified media appearances

Work History

8-2021
Director of Digital Analytics at Five Below
8-2019 - 8-2021
Manager of Digital Insights at Guitar Center
11-2018 - 1-2019
Senior Business Intelligence Analyst at iHerb, LLC
6-2016 - 1-2018
Senior Business Intelligence Analyst at Hallmark Labs, LLC
7-2014 - 6-2016
Digital Analyst at YP

Education

2013 - 2014
Producing Certificate from UCLA
2006 - 2010
Bachelor of Commerce (B.Com.) from Ryerson University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Miami Beach, Florida, United States Job Level : Mid-senior Designation : Director of Digital Analytics at Five Below
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Insights For Selling To Andre

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Share some stories about how you you have helped people in similar positions succeed
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andre is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Andre

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Andre move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Andre take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Andre

Personality Compatibility


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