Winnie Park

Questioner
DISC Type : c

Chief Executive Officer at Five Below

Chicago, Illinois, United States

Overview

Winnie Park is a seasoned retail CEO with over two decades of experience leading major brand transformations for companies like Levi’s, LVMH, Forever 21, and now Five Below. An omnichannel expert, she has a deep background in merchandising, marketing, and international business expansion. She holds a B. A. from Princeton and an MBA from Northwestern.

Outside of her executive roles, Winnie is passionate about mentorship, womens leadership, and AAPI representation. She is involved with the International Women of Courage and the Women in Retail Leadership Circle. In past interviews, she has shared stories about her familys immigration from Korea and her passion for creativity and fashion.

She was recently honored as part of Forbes "50 Over 50" list and recognized as one of the "100 AAPI Board Members Making a Difference. "

Personality Overview

Systematic

Value Seeker

Cautious & Analytical

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Omnichannel Strategy
Her career has focused on transforming brick-and-mortar retailers into omnichannel lifestyle brands with strong digital and social platforms.
Brand Transformation
She has a track record of leading major brand refreshes at companies like Paper Source and Forever 21 to reconnect with younger consumers.
Conscious Leadership
She recently spoke on a podcast about the importance of conscious leadership, authenticity, and leading with humanity and curiosity.

Media Appearances

Winnie has no verified media appearances

Work History

12-2024
Chief Executive Officer at Five Below
10-2023
Advisory Board Member at The Retail Summit
10-2023
Honorary Committee Member at International Women of Courage (IWOC)
12-2021
Independent Board Director at Monica + Andy
11-2021
Independent Board Director at Sound Point Acquisition Corp

Education

1989 - 1993
B.A. from Princeton University
1997 - 1999
Master of Business Administration - MBA from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Chicago, Illinois, United States Job Level : Leadership Designation : Chief Executive Officer at Five Below
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Insights For Selling To Winnie

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Winnie is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Winnie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Winnie move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Winnie take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Winnie

Personality Compatibility


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