Winnie Park in

Winnie Park

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Chief Executive Officer at Five Below
📍 Chicago, Illinois, United States

Winnie Park is a seasoned retail CEO with over two decades of experience leading major brand transformations for companies like Levi’s, LVMH, Forever 21, and now Five Below. An omnichannel expert, she has a deep background in merchandising, marketing, and international business expansion. She holds a B. A. from Princeton and an MBA from Northwestern.

Outside of her executive roles, Winnie is passionate about mentorship, womens leadership, and AAPI representation. She is involved with the International Women of Courage and the Women in Retail Leadership Circle. In past interviews, she has shared stories about her familys immigration from Korea and her passion for creativity and fashion.

She was recently honored as part of Forbes "50 Over 50" list and recognized as one of the "100 AAPI Board Members Making a Difference. "

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Experience
27 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Chicago, Illinois, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Winnie cares about

Omnichannel Strategy
Her career has focused on transforming brick-and-mortar retailers into omnichannel lifestyle brands with strong digital and social platforms.
Brand Transformation
She has a track record of leading major brand refreshes at companies like Paper Source and Forever 21 to reconnect with younger consumers.
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Career

Work history

12-2024
Chief Executive Officer
Five Below
10-2023
Advisory Board Member
The Retail Summit
10-2023
Honorary Committee Member
International Women of Courage (IWOC)
1-2022 - 12-2024
Chief Executive Officer
Forever 21
12-2021
Independent Board Director
Monica + Andy
In the press

Media appearances

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Education
1989 - 1993
B.A.
Princeton University
1997 - 1999
Master of Business Administration - MBA
Northwestern University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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