Andrea Futrell

Galvanizer
DISC Type : Id

Director - Upsell & DTC Marketing at SiriusXM

Washington DC-Baltimore Area, United States

Overview

Andrea Futrell is a results-driven marketing leader specializing in DTC and upsell strategies for major brands like SiriusXM. She has a proven track record of leveraging data to drive revenue and enhance customer engagement. Colleagues describe her as strategic, efficient, and creative. She holds a BFA from Washington University in St. Louis.

Her educational background in Fine Arts suggests a deep appreciation for creativity and visual communication. This artistic foundation likely informs her approach to developing compelling brand narratives and innovative marketing campaigns, blending analytical insights with creative execution to connect with consumers on a personal level.

Unique fact: She successfully transitioned from a background in Fine Arts to become a leader in data-driven marketing.

Personality Overview

Trusting

Pragmatic

People-Oriented

They are more likely to accept new and exciting technologies.  A combination of speed and relationship gets the best response from them. They will fight for you if they come to believe in you.

Topics They Care About

DTC Marketing
Her most recent director-level role at SiriusXM was focused on leading Direct-to-Consumer marketing strategies and managing the company's online retail store.
Upsell Strategies
A core specialty mentioned throughout her profile, she led the development of segmented upsell strategies for over 34 million subscribers at SiriusXM.
Data-Driven Growth
Her headline emphasizes her expertise in using data-driven insights to drive growth and engagement, a consistent theme across her roles at RCN and Cox Communications.

Media Appearances

Andrea has no verified media appearances

Work History

4-2018 - 1-2025
Director - Upsell & DTC Marketing at SiriusXM
12-2010 - 6-2018
Senior Program Manager / Program Manager, Cross-Sell/Up-Sell Marketing at SiriusXM
6-2009 - 10-2010
International Marketing Manager at RCN
6-2003 - 5-2009
Marketing Specialist III at Cox Communications
10-2000 - 6-2003
Art Director / Account Executive at EMM Creative

Education

1991 - 1995
BFA from Washington University in St. Louis

More Information

Social Presence :

Prographics :

Exp : 26 Location : Washington DC-Baltimore Area, United States Job Level : N/A Designation : Director - Upsell & DTC Marketing at SiriusXM
URL has been copied!

Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Take a friendly, informal yet confident approach while pitching
  • Help them weigh the risks by sharing how others made similar decisions

DONT's

  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Don’t make promises that are hard to keep
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Andrea

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Andrea take some risk or not?

  • If necessary, they will be ready to take risks.

You And Andrea

Personality Compatibility


Other SiriusXM Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.