Andrea Futrell in

Andrea Futrell

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Director - Upsell & DTC Marketing at SiriusXM
📍 Washington DC-Baltimore Area, United States

Andrea Futrell is a results-driven marketing leader specializing in DTC and upsell strategies for major brands like SiriusXM. She has a proven track record of leveraging data to drive revenue and enhance customer engagement. Colleagues describe her as strategic, efficient, and creative. She holds a BFA from Washington University in St. Louis.

Her educational background in Fine Arts suggests a deep appreciation for creativity and visual communication. This artistic foundation likely informs her approach to developing compelling brand narratives and innovative marketing campaigns, blending analytical insights with creative execution to connect with consumers on a personal level.

Unique fact: She successfully transitioned from a background in Fine Arts to become a leader in data-driven marketing.

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Experience
26 Years
Current Role
Director - Upsell & DTC Marketing
Location
Washington DC-Baltimore Area, United States
Personality Overview

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Priorities

Topics Andrea cares about

DTC Marketing
Her most recent director-level role at SiriusXM was focused on leading Direct-to-Consumer marketing strategies and managing the company's online retail store.
Upsell Strategies
A core specialty mentioned throughout her profile, she led the development of segmented upsell strategies for over 34 million subscribers at SiriusXM.
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Career

Work history

4-2018 - 1-2025
Director - Upsell & DTC Marketing
SiriusXM
12-2010 - 6-2018
Senior Program Manager / Program Manager, Cross-Sell/Up-Sell Marketing
SiriusXM
6-2009 - 10-2010
International Marketing Manager
RCN
6-2003 - 5-2009
Marketing Specialist III
Cox Communications
10-2000 - 6-2003
Art Director / Account Executive
EMM Creative
In the press

Media appearances

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Education
1991 - 1995
BFA
Washington University in St. Louis
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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