Andrea Ketzer

Initiator
DISC Type : Di

Director - Industry Specialists and Solutions, Automotive and Manufacturing at Amazon Web Services (AWS)

Munich, Bavaria, Germany

Overview

As Director for Industry Specialists and Solutions at AWS, Andrea Ketzer leads teams focused on automotive and manufacturing. Her mission is to help customers master digital transformation in areas like software-defined vehicles. With prior leadership roles at Continental and Nokia, she is described by colleagues as persistent, empathetic, and a good listener.

Outside of her technology focus, Andrea has a passion for fostering diverse teams, believing that a mix of nations, ages, and genders brings more solutions to light and helps identify problems earlier. She enjoys building new teams from the ground up.

She believes the car is no longer just for transport but is becoming a living room or office—a hub for connectivity and personalized experiences.

Personality Overview

Risk-Accepting

Confident

Impact-Oriented

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Automotive Transformation
Her mission at AWS is to help automotive and manufacturing customers master digital transformation, especially regarding data-driven development and software-defined vehicles.
Generative AI
She actively discusses how generative AI is reinventing customer experiences and transforming the way vehicles are designed and developed.
Diverse Team Building
She has a passion for building diverse, international teams from scratch, stating, "the more mixed, the better" for achieving innovative results.

Media Appearances

Andrea has no verified media appearances

Work History

1-2025
Director - Industry Specialists and Solutions, Automotive and Manufacturing at Amazon Web Services (AWS)
1-2023 - 12-2024
Director - Technology Strategy, Automotive and Manufacturing, AWS at Amazon Web Services (AWS)
7-2022 - 12-2022
Director - Technology Strategy, Automotive, AWS at Amazon Web Services (AWS)
7-2021 - 6-2022
VP of Engineering Platform & Ecosystem @ Business Unit ADAS at Continental
7-2019 - 6-2021
VP of SW Solutions @ ADAS at Continental

Education

1989 - 1994
Diplom Engineer from Politechnica Timisoara
2017 - 2017
Influencing Strategy from Hult Ashridge Executive Education

More Information

Social Presence :

Prographics :

Exp : 14 Location : Munich, Bavaria, Germany Job Level : Mid-senior Designation : Director - Industry Specialists and Solutions, Automotive and Manufacturing at Amazon Web Services (AWS)
URL has been copied!

Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Look like someone who is on top of their game
  • Clearly address the competitive aspects

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Andrea

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Andrea take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Andrea

Personality Compatibility


Other Amazon Web Services (AWS) Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.