Andrea Silva Bickenbach

Critic
DISC Type : C

Marketing Director at MANGO

Colombia

Overview

Andrea has no verified overview

Personality Overview

Information Seeker

Precise

Critic

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Andrea has no verified topics they care about

Media Appearances

Andrea has no verified media appearances

Work History

5-2022
Marketing Director at MANGO
11-2020 - 9-2022
Directora de Proyectos at Conejo Blanco
2-2017 - 5-2020
Directora Relacion Con Inversionistas at ASIRI S.A.S
8-2014 - 10-2016
Gerente administrativo at Rua Group
5-2006 - 8-2014
Directora de Cuenta at MullenLowe SSP3 Colombia

Education

1995 - 2000
Profesional mercadeo y publicidad from Politécnico Grancolombiano
2001 - 2002
Master's degree from Master en Producción de Contenido Audiovisuales - Universidad de Valencia - España

More Information

Social Presence :

Prographics :

Exp : 19 Location : Colombia Job Level : Mid-senior Designation : Marketing Director at MANGO
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Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Andrea

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Andrea take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Andrea

Personality Compatibility


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