Andrea Vos 🦊

Commander
DISC Type : D

Strategic Design Lead | Product, Service & Innovation Lead | Freelance & Interim at nlmtd

Amsterdam, North Holland, Netherlands

Overview

Andrea is a strategic design leader with 30 years of experience, focusing on systemic change and service innovation. She guides multidisciplinary teams through complex digital transformations, leveraging her expertise in connecting strategy with operations. Colleagues describe her as a strategic, open-minded, and passionate leader.

Beyond her core work, Andrea is a dedicated design mentor, guiding others in the field. She has a keen eye for functional urban design and shows a strong appreciation for creative and playful brands, such as The LEGO Group.

Interesting fact: She considers a role at The LEGO Group to be a "dream job, " highlighting her passion for playful and innovative companies.

Personality Overview

Impact-Driven

Very Quick

Strong-Willed

More than the product, they care about the effectiveness of the product.  They are not focused on building rapport and relationships. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Systemic Design
Focuses on creating clarity and purpose in complex environments to facilitate systemic change, holding a certification in the field.
Circular Economy
Led the product team for the award-winning CircuLaw project, which was designed to help accelerate the transition to a circular economy in Amsterdam.
Service Innovation
Works as a freelance and interim lead for service and innovation, connecting strategy, research, and operations to create value.

Media Appearances

Andrea Vos – nlmtd Team Profile. Featured in nlmtd.com

See Now

Work History

10-2025
Strategic Design Lead | Product, Service & Innovation Lead | Freelance & Interim at nlmtd
5-2025
Design mentor at Careermapping.nl
12-2022 - 10-2025
Product Owner / Product Team Lead at Gemeente Amsterdam, Innovatie
12-2022 - 10-2023
Co-Chair 2023 at EuroIA
5-2022 - 11-2022
Design Strategist at Ministerie van Volksgezondheid, Welzijn en Sport

Education

1991 - 1996
Master of Arts (M.A.) from University of Amsterdam

More Information

Social Presence :

Prographics :

Exp : 27 Location : Amsterdam, North Holland, Netherlands Job Level : Senior Designation : Strategic Design Lead | Product, Service & Innovation Lead | Freelance & Interim at nlmtd
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Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Andrea

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • They can take decisions very fast if you manage to convince them.
  • Can Andrea take some risk or not?

  • The risks don’t matter much to them.

You And Andrea

Personality Compatibility


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