Andrea Vos 🦊 in

Andrea Vos 🦊

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Strategic Design Lead | Product, Service & Innovation Lead | Freelance & Interim at nlmtd
📍 Amsterdam, North Holland, Netherlands

Andrea is a strategic design leader with 30 years of experience, focusing on systemic change and service innovation. She guides multidisciplinary teams through complex digital transformations, leveraging her expertise in connecting strategy with operations. Colleagues describe her as a strategic, open-minded, and passionate leader.

Beyond her core work, Andrea is a dedicated design mentor, guiding others in the field. She has a keen eye for functional urban design and shows a strong appreciation for creative and playful brands, such as The LEGO Group.

Interesting fact: She considers a role at The LEGO Group to be a "dream job, " highlighting her passion for playful and innovative companies.

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Experience
27 Years
Current Role
Strategic Design Lead | Product, Service & Innovation Lead | Freelance & Interim
Job Level
Senior
Location
Amsterdam, North Holland, Netherlands
Personality Overview

How Andrea shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Andrea cares about

Systemic Design
Focuses on creating clarity and purpose in complex environments to facilitate systemic change, holding a certification in the field.
Circular Economy
Led the product team for the award-winning CircuLaw project, which was designed to help accelerate the transition to a circular economy in Amsterdam.
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Career

Work history

10-2025
Strategic Design Lead | Product, Service & Innovation Lead | Freelance & Interim
nlmtd
5-2025
Design mentor
Careermapping.nl
12-2022 - 10-2025
Product Owner / Product Team Lead
Gemeente Amsterdam, Innovatie
12-2022 - 10-2023
Co-Chair 2023
EuroIA
5-2022 - 11-2022
Design Strategist
Ministerie van Volksgezondheid, Welzijn en Sport
In the press

Media appearances

Andrea Vos – nlmtd Team Profile. Featured in nlmtd.com
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Education
1991 - 1996
Master of Arts (M.A.)
University of Amsterdam
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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