Thomas Thiadens

Sharpshooter
DISC Type : DC

CEO at OK

Amsterdam, North Holland, Netherlands

Overview

Thomas is a commercial and go-to-market leader with over 20 years of experience scaling growth in the media, technology, and SaaS sectors. He specializes in creating cohesion between strategy, teams, and systems, leveraging data and AI to drive results. People who have worked with him describe him as energetic, driven, and a genuine networker.

Outside of his professional roles, Thomas appears to be a family-oriented person. A colleague noted they connected over business and at football games where their daughters played against each other, suggesting an involvement in and support for youth sports.

Unique fact: In a previous role, he successfully helped set up a new television channel in just two months.

Personality Overview

Precise But Practical

ROI Driven

Thorough Evaluator

They like to be in a position where they can control the conversation and terms.  They are not focused on building rapport and relationships. More than the product, they care about the effectiveness of the product.

Topics They Care About

AI Agent Integration
He recently posted about the shift from AI 'helpers' to autonomous 'agents' that can call and negotiate, believing this will fundamentally change go-to-market strategies.
Go-to-Market Strategy
His core expertise is helping organizations, particularly scale-ups and PE-backed companies, accelerate and scale commercial growth by sharpening their go-to-market choices and execution.
Digital Monetization
His background as Director of Digital Commerce at Talpa Radio and CEO of a loyalty app shows a deep focus on monetizing digital touchpoints and platforms.

Media Appearances

Thomas has no verified media appearances

Work History

1-2023 - 12-2024
CEO at OK
6-2021 - 12-2022
Director of Business Development at Omise | Unmanned Smart Stores
2-2019 - 1-2023
Managing Director at Windowsketch | Transformers of Retail
2016
Owner | Interim Executive / Business Development / Innovation & Digital Transformation at TThInc.
2008 - 2015
Director Digital Commerce & Monetization at Talpa Radio

Education

1996 - 2000
Bachelor's degree from Inholland University of Applied Sciences
2005 - 2005
Bachelor's degree from SRM

More Information

Social Presence :

Prographics :

Exp : 25 Location : Amsterdam, North Holland, Netherlands Job Level : N/A Designation : CEO at OK
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Insights For Selling To Thomas

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thomas is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Thomas

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Thomas move?

  • They can take decisions very fast if you manage to convince them.
  • Can Thomas take some risk or not?

  • The risks don’t matter much to them.

You And Thomas

Personality Compatibility


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