Andrea Zurlo

Questioner
DISC Type : c

Senior Account Manager, Retail at Google

Chicago, Illinois, United States

Overview

Andrea is a Senior Account Manager for Retail at Google, leveraging her background in data insights to build customer-centric growth strategies for brands. She is passionate about translating complex data into powerful stories. Andrea earned her Bachelors Degree from the Indiana University Kelley School of Business.

During her university years, Andrea demonstrated significant leadership as the Senior Vice President of the Delta Sigma Pi professional fraternity. She was responsible for leading the rush process, planning events, and managing a committee, showcasing strong organizational and interpersonal skills outside of her direct professional work.

She, along with her team, placed 3rd out of 200 teams in a national Ernst & Young case competition.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Retail Media Trends
Attended the Retail Media Summit to learn about industry trends like search optimization, audience targeting, and measurement standardization.
Customer-Centric Growth
Passionate about using data to understand what customers truly value and partnering with brands to build strategies centered on those insights.
Ad Platform Innovation
Was part of the team at Kroger Precision Marketing during the rollout of its own ad platform, showing experience with ad tech development.

Media Appearances

Andrea has no verified media appearances

Work History

9-2025
Senior Account Manager, Retail at Google
8-2023
Senior Account Executive, Kroger Precision Marketing at 84.51˚
12-2021 - 8-2023
Account Executive, Kroger Precision Marketing at 84.51˚
4-2021 - 12-2021
Senior Insights Account Manager at 84.51˚
12-2018 - 5-2019
Senior Vice President at Delta Sigma Pi

Education

2015 - 2019
Bachelor’s Degree from Indiana University - Kelley School of Business
2018 - 2018
Business from Corvinus University of Budapest

More Information

Social Presence :

Prographics :

Exp : 5 Location : Chicago, Illinois, United States Job Level : Middle Designation : Senior Account Manager, Retail at Google
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Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Andrea

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Andrea take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Andrea

Personality Compatibility


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