Andreas Green Lorentzen

Critic
DISC Type : C

Creative Director & Founder at Unknown

Copenhagen, Capital Region of Denmark, Denmark

Overview

Andreas Green Lorentzen is the Creative Director and Founder of the advertising agency Unknown ApS in Copenhagen. A graduate of Danmarks Medie- og Journalisthøjskole, his work focuses on creating impactful communication that is emotionally resonant. He has experience with major international brands like Toyota, Garnier, and the United Nations.

His recent work has been heavily focused on revitalizing the Burger King brand in Denmark with bold and humorous campaigns. He is proud of his teams ability to generate cultural buzz and create communication that stands out. He values industry recognition, having won awards like a D&AD Wood Pencil.

One of his agencys recent campaigns for Burger King involved creating what they dubbed the worlds first "libido-boosting burger. "

Personality Overview

Objective Thinker

ROI Driven

Information Seeker

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Bold Advertising
He is proud of provocative campaigns for Burger King, including creating a "libido-boosting" burger and playfully taking on competitors' ads online.
Brand Storytelling
His stated philosophy is that for communication to be effective on the bottom line, it must first be felt emotionally.
Creative Recognition
He values industry accolades, having won a D&AD Wood Pencil and a Bronze Bullet, and was recently featured on Denmark's prestigious 'M-Liste' for top talent.

Media Appearances

Andreas has no verified media appearances

Work History

10-2016
Creative Director & Founder at Unknown
4-2016 - 9-2016
Freelance Art Director at Saatchi & Saatchi
1-2016 - 3-2016
Creative Intern at Robert/Boisen & Like-minded
10-2015 - 12-2015
Creative Intern at Konstellation & Republica
9-2010 - 8-2012
Marketing Assistant at Blockbuster

Education

2013 - 2016
Kreativ Kommunikation from Danmarks Medie- og Journalisthøjskole
2007 - 2010
HHX from Lyngby Uddannelsescenter

More Information

Social Presence :

Prographics :

Exp : 11 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Creative Director & Founder at Unknown
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Insights For Selling To Andreas

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andreas is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Andreas

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Andreas move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Andreas take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Andreas

Personality Compatibility


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