Andreas Urschitz

Examiner
DISC Type : cs

Member of the Management Board and Chief Marketing Officer at Infineon Technologies

Germany

Overview

Andreas Urschitz is the Chief Marketing Officer and a Member of the Management Board at Infineon Technologies, a company he has been with since 1995. He champions decarbonization and digitalization as defining challenges, leveraging his Masters in Commercial Science from WU Vienna to drive the companys growth and innovation in semiconductors.

Born in Klagenfurt, Austria, Andreas grew up on a farm, which instilled in him the importance of sustainability from an early age. This background shapes his belief that technology should not be an end in itself but should serve to make life better and protect the future of humanity.

An interesting fact is that for over a decade, from 1988 to 1999, Andreas worked as a part-time farmer while presumably pursuing his education and starting his career.

Personality Overview

Unexpressive

Overcautious

Process Oriented

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally.

Topics They Care About

Decarbonization & Digitalization
He consistently states these are the two defining, intertwined challenges of our time, with semiconductors being the key enabler for solutions.
European Tech Leadership
Advocates for Europe to be bold and take risks, leveraging its strengths in microcontrollers, power electronics, and sensors to compete globally.
Semiconductor Innovation
He believes semiconductors are the backbone of innovation and essential for achieving zero carbon emissions, especially in renewable energy and electric vehicles.

Media Appearances

Andreas Urschitz, Infineon Technologies | GSA Awards 2025. Featured in YouTube

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EE Times talks OktoberTech™ with Infineon Technologies AG CMO Andreas Urschitz. Featured in EE Times (YouTube)

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Work History

6-2022
Member of the Management Board and Chief Marketing Officer at Infineon Technologies
1-2012
Division President Power & Sensor Systems at Infineon Technologies
1-1998 - 12-2011
Several different management roles within Infineon at Infineon Technologies
1-1995 - 12-1997
Production planning and strategy at Infineon Technologies

Education

Master in Commercial Science from WU (Vienna University of Economics and Business)

More Information

Social Presence :

Prographics :

Exp : 30 Location : Germany Job Level : Leadership Designation : Member of the Management Board and Chief Marketing Officer at Infineon Technologies
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Insights For Selling To Andreas

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andreas is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Andreas

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Andreas move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Andreas take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Andreas

Personality Compatibility


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