Andres Reyes

Pioneer
DISC Type : DIS

Fractional Account Portfolio Lead (Agency) at West Cary Group

Vienna, Virginia, United States

Overview

Andres is a marketing leader praised for being a "visionary, " "big thinker, " and "connector. " He leverages both analytical and creative skills to drive growth for major brands like Southwest Airlines, Amazon, and Mars Foods. He specializes in customer-centric strategies and holds an MIBS from the University of South Carolina.

Andres is passionate about environmental issues, particularly water sustainability, and has participated in related industry forums. His commitment to social progress is highlighted by his certifications in allyship and anti-racism, reflecting his past leadership of multicultural marketing practices at Omnicom.

He serves as a fractional CMO for Paramo Snacks, a startup focused on global water sustainability.

Personality Overview

Decisive But Friendly

Driven But Considerate

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Omnichannel Brand Experience
His roles have focused on developing integrated strategies across creative, CRM, data, and tech to optimize customer engagement for major brands.
Data-Driven Strategy
He is described as "data passionate" and focuses on designing data-driven solutions and using analytics to optimize customer experience and drive ROI growth.
Water Sustainability
He recently attended the California Water Resilience Forum and frequently posts about the intersection of business growth and water conservation.

Media Appearances

Andres has no verified media appearances

Work History

10-2025
Fractional Account Portfolio Lead (Agency) at West Cary Group
10-2024
Fractional CMO (Consulting) at Paramo Snacks
9-2021 - 9-2024
SVP Brand Experience, Amp at Advantage Solutions
9-2018 - 9-2021
Vice President, Strategy Consulting at Ansira
2-2016 - 9-2018
Division President, Multicultural Practice at Omnicom

Education

MIBS from Darla Moore School of Business at the University of South Carolina
BBA from Georgia State University

More Information

Social Presence :

Prographics :

Exp : 31 Location : Vienna, Virginia, United States Job Level : Senior Designation : Fractional Account Portfolio Lead (Agency) at West Cary Group
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Insights For Selling To Andres

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Build a trustworthy relationship while keeping the product center-stage
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andres is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Andres

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Andres move?

  • They are generally fast movers and can take quick decisions
  • Can Andres take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Andres

Personality Compatibility


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