Andres Reyes in

Andres Reyes

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Fractional Account Portfolio Lead (Agency) at West Cary Group
📍 Vienna, Virginia, United States

Andres is a marketing leader praised for being a "visionary, " "big thinker, " and "connector. " He leverages both analytical and creative skills to drive growth for major brands like Southwest Airlines, Amazon, and Mars Foods. He specializes in customer-centric strategies and holds an MIBS from the University of South Carolina.

Andres is passionate about environmental issues, particularly water sustainability, and has participated in related industry forums. His commitment to social progress is highlighted by his certifications in allyship and anti-racism, reflecting his past leadership of multicultural marketing practices at Omnicom.

He serves as a fractional CMO for Paramo Snacks, a startup focused on global water sustainability.

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Experience
31 Years
Current Role
Fractional Account Portfolio Lead (Agency)
Job Level
Senior
Location
Vienna, Virginia, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Andres cares about

Omnichannel Brand Experience
His roles have focused on developing integrated strategies across creative, CRM, data, and tech to optimize customer engagement for major brands.
Data-Driven Strategy
He is described as "data passionate" and focuses on designing data-driven solutions and using analytics to optimize customer experience and drive ROI growth.
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Career

Work history

10-2025
Fractional Account Portfolio Lead (Agency)
West Cary Group
10-2024
Fractional CMO (Consulting)
Paramo Snacks
9-2021 - 9-2024
SVP Brand Experience, Amp
Advantage Solutions
9-2018 - 9-2021
Vice President, Strategy Consulting
Ansira
2-2016 - 9-2018
Division President, Multicultural Practice
Omnicom
In the press

Media appearances

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Education
MIBS
Darla Moore School of Business at the University of South Carolina
BBA
Georgia State University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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