Andressa Pontes

Visionary
DISC Type : Ds

Cofundador at TechCripto

São Paulo, São Paulo, Brazil

Overview

Andressa Pontes is the Co-founder of TechCripto, specializing in PR, marketing, and media strategy for the Web3 and crypto industries. With a Bachelors in Journalism, she focuses on brand positioning and market expansion. Colleagues describe her as outstanding, dedicated, proactive, and visionary in her work.

She is deeply engaged with the crypto community, viewing industry events like Blockchain Rio as key opportunities for connection and collaboration. Andressa proactively supports her peers, demonstrating a passion for fostering growth and opportunity within the Web3 ecosystem.

During a market downturn, she created a WhatsApp group to help industry professionals find new job opportunities.

Personality Overview

Objective Evaluator

Big Vision Person

Fast But Thoughtful

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Web3 Community Building
Demonstrates a passion for connecting with the crypto community through events and creating a WhatsApp group to support professionals seeking jobs in Web3.
Crypto Marketing & PR
Her entire career, from CoinEx Global to co-founding TechCripto, is focused on PR, media strategy, and brand positioning for crypto companies.
RWA Integration
Expressed a specific interest in Real-World Asset (RWA) integration after participating in an innovative activation at Blockchain Rio 2025.

Media Appearances

Andressa has no verified media appearances

Work History

1-2024
Cofundador at TechCripto
12-2023 - 9-2025
Public Relations Manager at CoinEx Global
8-2022 - 11-2023
PR Partner at CoinEx Global
12-2021 - 11-2023
Redatora & Produção de Conteúdo at CoinEx Global
2-2021 - 4-2022
Marketing de Conteúdo & Comunicação at Rispar

Education

2012 - 2017
Bacharelado from Uninove - Universidade Nove de Julho
2013 - 2015
Técnico em Programação de Jogos Digitais from Sumaré

More Information

Social Presence :

Prographics :

Exp : 6 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Cofundador at TechCripto
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Insights For Selling To Andressa

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andressa is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Andressa

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Andressa move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Andressa take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Andressa

Personality Compatibility


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