Natalie Lineton

Enigma
DISC Type : idc

Fractional People Director at nPlan

United Kingdom

Overview

Natalie is a Fractional People Director who operates at the intersection of neuroscience, leadership, and AI adoption. A Cardiff University law graduate with certifications in NeuroLeadership, she helps organizations become future-ready by focusing on high-performing cultures. People who have worked with her describe her as deeply thoughtful, passionate, and empathetic.

Natalie is the founder of Wired to Lead, a neuroscience-led consultancy, and co-founder of addbuttr, a culture intelligence tool. She recently hosted an event in Dorset focused on AI adoption, suggesting a connection to the area. Her recent personal focus has been on achieving a state of "flow" in her work and life.

Unique fact: She champions the concept of "brain literacy, " comparing its importance for decision-making to the fundamental value of financial literacy.

Personality Overview

Challenger

Friendly Yet Blunt

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Neuroscience in Leadership
Applies brain-based science to leadership development and organizational culture through her consultancy, Wired to Lead, and holds relevant certifications.
AI Adoption Strategy
Helps organizations effectively integrate AI by designing adoption strategies around how people think, decide, and adapt to change.
The Future of Work
Focuses on preparing organizations for upcoming shifts in the workplace by blending people strategy with technology and behavioral science.

Media Appearances

Natalie has no verified media appearances

Work History

1-2026
Fractional People Director at nPlan
7-2025
Fractional CPO at Altima
1-2025
People Consultant at Wired to Lead
2-2025 - 12-2025
Co-Founder at addbuttr
3-2021 - 1-2025
People Director at notonthehighstreet

Education

2009 - 2012
Bachelor of Laws (LLB) First Class from Cardiff University / Prifysgol Caerdydd
2007 - 2009
English Literature from The Thomas Hardye Sixth Form

More Information

Social Presence :

Prographics :

Exp : 14 Location : United Kingdom Job Level : Mid-senior Designation : Fractional People Director at nPlan
URL has been copied!

Insights For Selling To Natalie

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natalie is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Natalie

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Natalie move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Natalie take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Natalie

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.