Andrew F.

Trailblazer
DISC Type : ID

Group Senior Manager, Learning & Digital Experience at WHSmith

United Kingdom

Overview

Andrew is the Group Senior Manager for Learning & Digital Experience at WHSmith, where he drives innovative learning strategies for a global workforce. A specialist in digital learning, instructional design, and leadership development, he graduated from Queen Mary University of London and has a background with prominent brands like Ted Baker and David Lloyd Leisure.

Passionate about creating an inclusive workplace, Andrew serves as the Co-Chair for WHSmith’s Race & Culture Network. He is dedicated to fostering a sense of belonging, celebrating diversity, and creating meaningful conversations around race and culture within the company.

He holds a certification in "Designing Learning Experiences in the Metaverse, " showing a forward-thinking approach to digital education.

Personality Overview

Values Relationships

Friendly But Fast

Assertive

They are more likely to be open to unproven but exciting technologies.  They respond better to a combination of speed and relationship. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Employee Onboarding
He champions the new starter journey, creating induction programs like "WHStart" to foster connection, clarity, and confidence for new hires from day one.
Diversity and Inclusion
Actively leads DEI initiatives as the Co-Chair of WHSmith’s Race & Culture Network, an employee resource group focused on celebrating diversity.
Digital Learning
His career focuses on designing and delivering engaging and scalable digital learning solutions to enhance performance and talent development across global organizations.

Media Appearances

Andrew has no verified media appearances

Work History

7-2025
Group Senior Manager, Learning & Digital Experience at WHSmith
3-2024 - 7-2025
Senior Manager, Digital Learning Experience at WHSmith
12-2022 - 3-2024
Talent Development Partner at Ted Baker
1-2022 - 12-2022
Learning and Development Manager at David Lloyd Leisure
1-2020 - 1-2022
Digital Learning Lead at The Gym Group

Education

9-2005 - 7-2008
Bachelor of Science - BS from Queen Mary University of London

More Information

Social Presence :

Prographics :

Exp : 7 Location : United Kingdom Job Level : Middle Designation : Group Senior Manager, Learning & Digital Experience at WHSmith
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Address your competition clearly and confidently
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Andrew

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Andrew take some risk or not?

  • They can take risks if necessary.

You And Andrew

Personality Compatibility


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