Andrew Ferenci

Critic
DISC Type : C

Founder at Zion Peak Partners

Park City, Utah, United States

Overview

Andrew is a serial entrepreneur and investor focused on building and scaling meaningful businesses, particularly in e-commerce and wellness. A graduate of the University of Wisconsin-Madison and Columbia Business School, he has founded multiple companies, including Comrad and Spinback (acquired). People who have worked with him describe him as driven, passionate, and sharp.

He describes himself as a "lemonade-stand" entrepreneur who is passionate about product, brand design, and culture-building. Andrew is driven to create companies that have a positive impact on peoples lives and solve meaningful problems rather than simply chasing the latest social media trend.

He has a notable track record as a seed investor, with early investments in companies like Robinhood, SpaceX, and Matterport.

Personality Overview

Precise

Negotiator

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

SMB Acquisitions
As Managing Partner at Zion Peak Partners, his current focus is on acquiring and scaling small to medium-sized businesses in the residential services sector.
Wellness Products
He is the founder of Comrad, a health-focused compression sock brand, and Circle Collective, a studio that launched wellness products.
DTC E-commerce
He has extensive experience founding and operating direct-to-consumer brands and has hired for roles specifically in the e-commerce and DTC vertical.

Media Appearances

Andrew has no verified media appearances

Work History

7-2025
Founder at Zion Peak Partners
1-2018
Founder & CEO at Comrad
10-2014 - 1-2019
Founder at Circle Collective
5-2012
Investor at Myself
4-2011 - 3-2021
Advisor at BARK

Education

2006 - 2009
Bachelor of Business Administration - BBA from University of Wisconsin-Madison
4-2010 - 10-2010
Executive MBA from Columbia Business School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Park City, Utah, United States Job Level : Leadership Designation : Founder at Zion Peak Partners
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Andrew

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Andrew take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Andrew

Personality Compatibility


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