Andrew Gibson

Evaluator
DISC Type : scd

Co-Founder at East Winds

London, England, United Kingdom

Overview

Andrew Gibson is the Co-Founder of East Winds, a growth practice focused on innovation. A University of Oxford graduate with 1st Class Honours, he previously spent a decade at Creature London, rising to become their first Chief Strategy Officer and founding their strategic consultancy, White Crow.

Outside of his strategic work, Andrew is a keen golfer, having honed his skills at Carnoustie. During university, he founded a whisky society. Recent reports from late 2024 indicate he took extended parental leave to welcome a new child, highlighting a focus on his growing family.

He founded a whisky society while studying at the University of Oxford.

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Brand Innovation
His current venture, East Winds, is explicitly designed to help clients find revenue growth by removing the element of chance from innovation.
Growth Strategy
As a former Chief Strategy Officer and founder of two consultancies, his career is centered on developing strategies that drive top-line revenue growth for major brands.
Building Ventures
He has a clear entrepreneurial track record, having founded the strategic consultancy White Crow and more recently co-founded the growth practice East Winds.

Media Appearances

Andrew has no verified media appearances

Work History

6-2025
Co-Founder at East Winds
6-2018 - 10-2024
CSO and Founder at White Crow
1-2017 - 10-2024
CSO at Creature of London
7-2015 - 1-2017
Head of Strategy at Creature London Limited
5-2014 - 7-2015
Strategist at Creature London Limited

Education

2007 - 2010
1st Class Honours from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Leadership Designation : Co-Founder at East Winds
URL has been copied!

Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Andrew

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Andrew take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Andrew

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.