Andrew Gibson in

Andrew Gibson

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Co-Founder at East Winds
📍 London, England, United Kingdom

Andrew Gibson is the Co-Founder of East Winds, a growth practice focused on innovation. A University of Oxford graduate with 1st Class Honours, he previously spent a decade at Creature London, rising to become their first Chief Strategy Officer and founding their strategic consultancy, White Crow.

Outside of his strategic work, Andrew is a keen golfer, having honed his skills at Carnoustie. During university, he founded a whisky society. Recent reports from late 2024 indicate he took extended parental leave to welcome a new child, highlighting a focus on his growing family.

He founded a whisky society while studying at the University of Oxford.

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Experience
13 Years
Current Role
Co-Founder
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Andrew cares about

Brand Innovation
His current venture, East Winds, is explicitly designed to help clients find revenue growth by removing the element of chance from innovation.
Growth Strategy
As a former Chief Strategy Officer and founder of two consultancies, his career is centered on developing strategies that drive top-line revenue growth for major brands.
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Career

Work history

6-2025
Co-Founder
East Winds
6-2018 - 10-2024
CSO and Founder
White Crow
1-2017 - 10-2024
CSO
Creature of London
7-2015 - 1-2017
Head of Strategy
Creature London Limited
5-2014 - 7-2015
Strategist
Creature London Limited
In the press

Media appearances

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Education
2007 - 2010
1st Class Honours
University of Oxford
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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