Andrew MacPhee

Observer
DISC Type : ic

Customer Category Manager - D82 & D40 at Mondelēz International

Rogers, Arkansas, United States

Overview

Andrew is a Customer Category Manager at Mondelēz International with a background in the CPG industry. He built his career at The Hershey Company, progressing through roles in sales, category analysis, and customer sales. He holds a Bachelor of Science from Clemson University and is skilled in data analytics and visualization.

Based on his interests, Andrew appears to have a personal appreciation for major consumer brands beyond his professional scope, including an affinity for The Walt Disney Company.

He has dedicated his entire career to the CPG food and beverage industry, working for two of its largest competitors.

Personality Overview

Curious

Example Seeker

Value Driven

They often ask many questions and rely heavily on information and documentation.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Category Management
His career has been focused on category management, progressing from analyst to consultant and now manager roles at major CPG companies like Hershey and Mondelēz.
Data-Driven Insights
His skill set highlights a deep focus on data analytics, business insights, data visualization, and pattern recognition to inform business strategy.
CPG Retail Strategy
[Predicted] His experience as a Category Consultant for Retail Experience at Hershey's suggests a focus on how CPG products perform and are presented in retail environments.

Media Appearances

Andrew has no verified media appearances

Work History

6-2024
Customer Category Manager - D82 & D40 at Mondelēz International
7-2023 - 6-2024
Customer Sales Executive - Emerging Retail at The Hershey Company
2-2022 - 7-2023
Category Consultant - Retail Experience at The Hershey Company
7-2020 - 2-2022
Category Analyst Convenience Store Northeast at The Hershey Company
6-2018 - 7-2020
Retail Sales Representative at The Hershey Company

Education

2014 - 2018
Bachelor of Science - BS from Clemson University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Rogers, Arkansas, United States Job Level : Middle Designation : Customer Category Manager - D82 & D40 at Mondelēz International
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Andrew

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Andrew take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Andrew

Personality Compatibility


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