Andrew McCracken

Enigma
DISC Type : cdi

Director of External Affairs at Asthma + Lung UK

United Kingdom

Overview

Andrew is the Director of External Affairs at Asthma + Lung UK, leveraging over 15 years of experience from influential health charities like The Kings Fund. A graduate of The University of Sheffield with a PR Diploma, he is described by colleagues as an "excellent operator" and "efficient. "

He has a keen interest in the intersection of policy and public health, having co-authored a publication on the role of social media in medicine.

Personality Overview

Hard To Convince

Friendly Yet Blunt

Fast Follower

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Lung Health Advocacy
Actively involved in parliamentary discussions, media interviews, and campaigns to improve care for conditions like COPD and asthma.
Clean Air Policy
Advocates for more ambitious government air quality targets and participates in public discussions on reducing pollution from sources like domestic wood burning.
Health Communications
A career-long focus, having led external affairs at The King's Fund and communications at National Voices. He holds a CIPR Diploma.

Media Appearances

Asthma + Lung UK appoints Andrew McCracken as new Director of External Affairs. Featured in Asthma + Lung UK

See Now

Work History

11-2025
Director of External Affairs at Asthma + Lung UK
10-2022 - 6-2024
Director of Communications (interim) at The King's Fund
4-2022 - 10-2025
Assistant Director, External Affairs at The King's Fund
7-2018 - 4-2022
Head of Press and Public Affairs at The King's Fund
1-2016 - 7-2018
Head of Communications at National Voices

Education

2011 - 2012
Diploma (Distinction) from Chartered Institute of Public Relations
BA Hons from The University of Sheffield

More Information

Social Presence :

Prographics :

Exp : N/A Location : United Kingdom Job Level : N/A Designation : Director of External Affairs at Asthma + Lung UK
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Andrew

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Andrew take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Andrew

Personality Compatibility


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