Andrew Sambrook

Questioner
DISC Type : c

Sr VP Global Demand Generation at INFUSE

Safety Harbor, Florida, United States

Overview

Andrew has no verified overview

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They prefer to analyze every situation thoroughly.
  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Andrew has no verified topics they care about

Media Appearances

Andrew has no verified media appearances

Work History

6-2022
Sr VP Global Demand Generation at INFUSE
2019 - 6-2022
VP US Data Services - Demand Generation & Emerging Account Sales at IDG COMMUNICATIONS LTD.
1-1988 - 6-2022
General Manager IDG Connect; IDG List Services; Demand Generation Operations US Media at IDG Connect; IDG List Services
1995 - 2007
VP Brokerage Services at IDG List Services

Education

Demand Generation from INFUSE Academy
Account Based Marketing from INFUSE Academy

More Information

Social Presence :

Prographics :

Exp : 27 Location : Safety Harbor, Florida, United States Job Level : Leadership Designation : Sr VP Global Demand Generation at INFUSE
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Andrew

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Andrew take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Andrew

Personality Compatibility


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