Andrew Soprano

Questioner
DISC Type : c

Director, OEM Sales and Business Development at Lincoln Electric

Greater Cleveland, United States

Overview

Andrew Soprano is the Director of OEM Sales at Lincoln Electric, where he leverages a strong technical background from Rensselaer Polytechnic Institute. He has a proven track record in sales and account management, focusing on growing market share within the manufacturing sector through supply chain optimization and cost reduction strategies.

He has built his entire career at Lincoln Electric, progressing from a Technical Sales Representative to his current director-level position.

Personality Overview

Systematic

Value Seeker

Not Easily Convinced

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

OEM Sales Strategy
His current role as Director of OEM Sales and Business Development involves leading growth with large North American manufacturers.
Manufacturing Efficiency
His background is rooted in helping customers reduce costs, increase quality, and improve productivity in their welding operations.
Supply Chain Solutions
He specializes in working with multi-region customers to provide consistent products, pricing, and support across all plant locations.

Media Appearances

Andrew has no verified media appearances

Work History

1-2024
Director, OEM Sales and Business Development at Lincoln Electric
7-2022 - 12-2023
Key Account Sales Manager at Lincoln Electric
4-2018 - 6-2022
District Sales Manager at Lincoln Electric
6-2013 - 3-2018
Key Account Specialist at Lincoln Electric
6-2008 - 5-2013
Technical Sales Represenative at Lincoln Electric

Education

2004 - 2008
BS from Rensselaer Polytechnic Institute
1992 - 2004
Education details unavailable from Germantown friends school

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Cleveland, United States Job Level : Mid-senior Designation : Director, OEM Sales and Business Development at Lincoln Electric
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Andrew

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Andrew take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Andrew

Personality Compatibility


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