Sorcha Shepherd

Collaborator
DISC Type : is

Creative Foundation Trustee at The Creative Foundation

Greater London, England, United Kingdom

Overview

Sorcha is the Managing Director and Executive Producer at Caviar London, where she has been instrumental in developing a diverse roster of top-tier directors. She is an APA Council Member and a Board of Trustees member for The Creative Foundation, focusing on improving inclusivity within the advertising industry.

Outside of her extensive production work, which includes an award-winning feature film, she is actively involved in industry groups that tackle important issues like mental well-being and supporting working parents. She has twin boys and a French Bulldog named Augustus.

She was part of the producing team for the film "Last Swim, " which won the prestigious Crystal Bear at the Berlinale Film Festival.

Personality Overview

Example Driven

Consensus Builder

Good Listener

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Win-win scenarios can appeal strongly to them. They are more likely to go for proven solutions.

Topics They Care About

Nurturing Talent
Her roles at Caviar and The Creative Foundation show a deep commitment to discovering and developing the careers of young and under-represented creative professionals.
Diversity and Inclusivity
States her purpose on the APA council is to support diversity and inclusivity, and she is a trustee for a foundation dedicated to helping under-represented creatives.
Creative Excellence
She is a D&AD awards juror and her work has won numerous prestigious industry awards, including Cannes Lions and British Arrows, reflecting a passion for high-quality creative output.

Media Appearances

Sorcha has no verified media appearances

Work History

2-2022
Creative Foundation Trustee at The Creative Foundation
6-2017
APA Council Member at Advertising Producers Association (APA)
10-2013
Company Director / Executive Producer at Caviar
4-2012
Head of Sales at Caviar London
8-2011 - 5-2012
New Business Producer at Passion Pictures

Education

Sorcha has no verified education history

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater London, England, United Kingdom Job Level : Senior Designation : Creative Foundation Trustee at The Creative Foundation
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Insights For Selling To Sorcha

During A Call Or A Meeting

DO's

  • Take time to make them feel comfortable before getting to the main pitch
  • If possible, involve their colleagues in the sales process
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Don’t get into excessive details unless prompted
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sorcha is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Sorcha

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Sorcha move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Sorcha take some risk or not?

  • They are unlikely to take many risks.

You And Sorcha

Personality Compatibility


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