Andrew Wilson

Inspirer
DISC Type : id

Sales Director, Business Wholesale at CityFibre

Sandbach, England, United Kingdom

Overview

Andrew Wilson is an accomplished Sales Director at CityFibre with a 27-year career focused on channel strategy and partner-centric growth. He holds an LLB from Birmingham City University and is described by colleagues as a passionate, hugely capable, and motivating leader. He champions a people-first leadership style rooted in authenticity and mentorship.

Andrew was the first in his family to attend university and attributes his strong work ethic to his grandfather, who encouraged him to get a job by offering to double his pocket money once he started earning. He values making lessons from sports relevant and motivating for corporate teams, particularly around resilience and adaptability.

His grandfather instilled his relentless work ethic by doubling his pocket money once he had a job.

Personality Overview

Charming & Persuasive

Decisive

Generous

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Partner-Centric Growth
His career focus is on building successful channel sales divisions, as seen through his leadership at CityFibre, Virgin Media Business, and Node4.
Go-to-Market Strategy
He has a proven history of designing and launching new routes to market, including the first indirect partner channel for Virgin Media Business.
People-First Leadership
Discussed on the "Chewing the Channel" podcast, he emphasizes leading with authenticity, a strong work ethic, and a focus on mentorship.

Media Appearances

Andy Wilson appointed CityFibre's new Head of Wholesale to lead channel development activities. Featured in CityFibre Newsroom

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CityFibre appoints new Head of Wholesale. Featured in Telecompaper

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Road To Full Fibre • Andrew Wilson, head of wholesale, CityFibre. Featured in My Digital Publication (CBUS)

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Work History

9-2019
Sales Director, Business Wholesale at CityFibre
1-2017 - 9-2019
Director of Channel Sales at Node4 Ltd
1-2013 - 1-2017
Head of Indirect Partners at Virgin Media Business
8-2011 - 1-2013
Head of Indirect at Daisy Plc
9-2008 - 8-2011
Head of Sales at Redstone Managed Solutions

Education

1995 - 1998
LLB from Birmingham City University
Education details unavailable from Prestatyn High School

More Information

Social Presence :

Prographics :

Exp : 28 Location : Sandbach, England, United Kingdom Job Level : Mid-senior Designation : Sales Director, Business Wholesale at CityFibre
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Andrew

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Andrew take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Andrew

Personality Compatibility


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