♾ Clayton Nash

Enigma
DISC Type : Dci

Strategy Director at CityFibre

London Area, United Kingdom

Overview

Clayton Nash is a seasoned Strategy Director at CityFibre, known for his expertise in strategy development, business management, and product innovation within the telecoms industry. He holds a Bachelors Degree from the University of the Witwatersrand and possesses certifications in Mergers and Acquisitions.

He is actively engaged in the telecommunications community, frequently speaking at industry events like Connected North. His recent posts highlight an interest in the evolving landscape of Altnets and the innovation within the ISP space.

Clayton was a key part of the deal team that negotiated the £500m Vodafone FTTH contract.

Personality Overview

Challenger

Friendly Yet Blunt

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Telecoms Strategy
As Strategy Director at CityFibre, Clayton focuses on developing and executing strategies for business growth and market expansion within the telecoms sector.
FTTH Innovation
Clayton frequently discusses the growth of Altnets and the innovation in the ISP space, showing a keen interest in the future of Fibre-to-the-Home networks.
Mergers & Acquisitions
He has a certification in Mergers and Acquisitions and actively discusses CityFibre's approach to M&A, indicating a strong professional interest.

Media Appearances

Clayton Nash discusses how CityFibre disrupted the UK Wi‑Fi market. Featured in YouTube

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Clayton Nash at CityFibre. Featured in YouTube

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Work History

2-2020
Strategy Director at CityFibre
9-2016 - 2-2020
Head of Products at CityFibre
12-2014 - 8-2016
Senior Product Development Lead at Vodafone
9-2012 - 11-2014
Head of Telecom Products at Network Rail
8-2010 - 9-2012
General Manager, Ethernet Services at Openreach

Education

1991 - 1993
Bachelor’s Degree from University of the Witwatersrand
1986 - 1990
Education details unavailable from Florida Park

More Information

Social Presence :

Prographics :

Exp : 24 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Strategy Director at CityFibre
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Insights For Selling To ♾ Clayton

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with ♾ Clayton is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from ♾ Clayton

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will ♾ Clayton move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can ♾ Clayton take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And ♾ Clayton

Personality Compatibility


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