Sarah Malin in

Sarah Malin

Observer · DISC type ic
Chief Operating Officer at CityFibre
📍 London, England, United Kingdom

Sarah Malin is the Chief Operating Officer at CityFibre, responsible for all group technology and service operations. With over 20 years in the telecom sector, she has held senior roles at Vodafone and Cable & Wireless, driving large-scale transformation and infrastructure projects. She is known for her direct, results-oriented leadership style.

Originally from a small farming village in Wales, Sarah is passionate about encouraging women to pursue careers in engineering and technology. She advocates for creating inclusive environments and changing perceptions about technical roles, hoping to inspire more women to join the industry and believe in their abilities.

Colleagues have referred to her as the "conscience" of the business for her straightforward feedback on performance, delivering the facts "warts and all. "

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Experience
23 Years
Current Role
Chief Operating Officer
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Sarah shows up

Assertive
Value Driven
Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Priorities

Topics Sarah cares about

Operational Excellence
As COO, she is focused on converting strategy into operational delivery, ensuring alignment across the business to smoothly scale CityFibre's fibre network and customer base.
Fibre Network Rollout
Her core responsibility involves leading the national deployment of CityFibre's full fibre infrastructure, a key part of the company's mission to bring competition to the UK market.
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Career

Work history

1-2026
Chief Operating Officer
CityFibre
7-2020 - 1-2026
Director of Group Operations and Programme Management Office
CityFibre
7-2019 - 7-2020
Director Program Management Office
CityFibre
5-2018 - 6-2019
Head Of Program Management
CityFibre
2013 - 3-2018
Programme Director
Vodafone
In the press

Media appearances

Building Britain's Digital Future: Sarah Malin at CityFibre. Featured in LightReading
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Case Study: Sarah Malin, CityFibre. Featured in YouTube
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Education
Education details unavailable
Llandrindod Wells
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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