George Wareing in

George Wareing

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Chief Sales Officer (CSO) at CityFibre
📍 London, England, United Kingdom

George is a results-oriented Chief Sales Officer at CityFibre with over 22 years of experience transforming B2B sales performance in the telecommunications sector, including senior roles at Virgin Media Business and Equinix. Colleagues describe him as a calm, knowledgeable, and strategic leader with strong commercial acumen.

Outside of work, George is dedicated to supporting charitable causes through significant personal effort. He recently participated in the SWAY100, a 100-mile endurance walk, to raise funds and awareness for Duchenne UK, a muscular dystrophy charity, and Unseen, which supports victims of human trafficking.

He is a passionate advocate for consumer rights and industry transparency, publicly challenging what he considers misleading broadband advertising in the UK.

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Experience
21 Years
Current Role
Chief Sales Officer (CSO)
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How George shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics George cares about

Full-Fibre Infrastructure
As a leader at the UK's largest alternative full-fibre builder, he is deeply invested in the national rollout and its technological advancement.
B2B Sales Leadership
He has a proven history of building high-performing commercial teams and driving sales growth in competitive technology and telecom markets.
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Career

Work history

10-2021
Chief Sales Officer (CSO)
CityFibre
5-2017 - 10-2021
Sales Director
CityFibre
8-2014 - 7-2016
Sales Director, UK
Equinix
11-2013 - 6-2014
Sales Director, Wholesale Markets
Virgin Media Business
7-2010 - 10-2013
Sales Director, Mobile & Broadcast
Virgin Media Business
In the press

Media appearances

George Wareing, Sales Director, CityFibre Interviewed at .... Featured in YouTube
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CityFibre Appoints Wareing As Sales Director. Featured in Comms Business
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Education
1994 - 1999
Education details unavailable
University of Bath
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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