George Wareing

Galvanizer
DISC Type : Id

Chief Sales Officer (CSO) at CityFibre

London, England, United Kingdom

Overview

George is a results-oriented Chief Sales Officer at CityFibre with over 22 years of experience transforming B2B sales performance in the telecommunications sector, including senior roles at Virgin Media Business and Equinix. Colleagues describe him as a calm, knowledgeable, and strategic leader with strong commercial acumen.

Outside of work, George is dedicated to supporting charitable causes through significant personal effort. He recently participated in the SWAY100, a 100-mile endurance walk, to raise funds and awareness for Duchenne UK, a muscular dystrophy charity, and Unseen, which supports victims of human trafficking.

He is a passionate advocate for consumer rights and industry transparency, publicly challenging what he considers misleading broadband advertising in the UK.

Personality Overview

Socially Adept

Persuader

Pragmatic

They are charming and can persuade others to support their decisions.  They are not against taking risks and can make tough decisions when required.
 A combination of speed and relationship gets the best response from them.

Topics They Care About

Full-Fibre Infrastructure
As a leader at the UK's largest alternative full-fibre builder, he is deeply invested in the national rollout and its technological advancement.
B2B Sales Leadership
He has a proven history of building high-performing commercial teams and driving sales growth in competitive technology and telecom markets.
Market Growth
He recently celebrated CityFibre achieving 20% market penetration and acquiring 50, 000 new customers monthly, indicating a strong focus on expansion.

Media Appearances

George Wareing, Sales Director, CityFibre Interviewed at .... Featured in YouTube

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CityFibre Appoints Wareing As Sales Director. Featured in Comms Business

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George Wareing appointed Sales Director. Featured in CityFibre

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Work History

10-2021
Chief Sales Officer (CSO) at CityFibre
5-2017 - 10-2021
Sales Director at CityFibre
8-2014 - 7-2016
Sales Director, UK at Equinix
11-2013 - 6-2014
Sales Director, Wholesale Markets at Virgin Media Business
7-2010 - 10-2013
Sales Director, Mobile & Broadcast at Virgin Media Business

Education

1994 - 1999
Education details unavailable from University of Bath

More Information

Social Presence :

Prographics :

Exp : 21 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Sales Officer (CSO) at CityFibre
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Insights For Selling To George

During A Call Or A Meeting

DO's

  • Present testimonials from existing customers about their experience with your product
  • Invite them for a lunch or a drink/coffee
  • Talk about other customers and how they have derived value from your product

DONT's

  • Do not come across as negative or non-supportive, work with them as a partner
  • Don’t be excessively objective, focus on building a story first
  • Don’t make promises that are hard to keep

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with George is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from George

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will George move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can George take some risk or not?

  • If necessary, they will be ready to take risks.

You And George

Personality Compatibility


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